The Wayback Machine - https://web.archive.org/web/20110401191550/http://www.bbc.co.uk/guidelines/gel/

GEL 3.0 Authentic, Current, Pioneering, Modern British, Local/Global, Compelling, Distinctive, Joined-up, Universal, Best.

Building a Global Experience Language for the BBC

We are evolving a global experience language for the BBC’s digital services.

The GEL guidelines are a reference point for all designers creating BBC websites (future iterations will also incorporate mobile and IPTV recommendations).

This is probably the best job in the world!

Neville Brody, Research Studios

Download
GEL styleguide

bbc.co.uk navigation

BBC © 2011 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.