C-SPAN Engages New Media Strategies for Innovative Online Convention Coverage
C-SPAN 2008 Democratic and Republican Convention Hubs designed and maintained by NMS, in partnership with creative agency JESS3.
Core News Facts
- C-SPAN 2008 Democrat and Republican Convention Hubs designed and maintained by NMS, in partnership with creative agency JESS3
- Hubs will provide extensive real-time blogosphere coverage using NMS' proprietary combination of software and trained human analysts; real-time feeds from Twitter users using the hashtags #RNC08 and #DNC08 will also be featured
- C-SPAN will provide exclusive video that any online user can embed, and users will be alerted by NMS to new uploads
- Launch Date: Slated to launch at: www.c-span.org/politics later this month, just prior to the start of the two political party conventions
- URL: Convention Hubs will be live later in August at www.c-span.org/politics/DNC08 and www.c-span.org/politics/RNC08
Quotes:
Pete Snyder, NMS Founder and CEO:
- "We are excited to join C-SPAN in this partnership, to be C-SPAN's eyes and ears on the blogosphere"
- "C-SPAN's Convention Hub is a revolutionary step in convention coverage and connecting news consumers who get their information online with the political process. C-SPAN will be utilizing cutting-edge new media tools to inform and educate the American voter."
- "This effort is further evidence that new media technologies are changing how traditional media covers of news – and showcases the profound ways in which social media is transforming politics and democracy."
- "Just as C-SPAN is known for direct interaction with viewers through call-ins, NMS will help C-SPAN build direct relationships with bloggers by linking, featuring, and even soliciting their content."
Susan Swain, C-SPAN Co-President:
- "For nearly 30 years, C-SPAN has given voice to the opinions of the American public through its televised call-in programs. In 2008, Convention Hub allows C-PAN to become a central point for the political opinions of the online community."
Relevant links:
C-SPAN: http://c-span.org/politics/
NMS: http://nms.com/
JESS3: http://www.jess3.com/
About New Media Strategies
New Media Strategies pioneered the first online brand intelligence, protection and social media engagement firm in 1999. New Media Strategies uses the power of the Internet to give clients and their brands a direct line to consumers and competitive advantage online, while safeguarding their products, services and issues from the effects of negative perceptions and attacks. Working closely with top bloggers, online communities and social media platforms, New Media Strategies serves as the "eyes, ears, and voice" online for some of the biggest and best known brands. Leading companies such as ABC, PepsiCO, and Sony all use New Media Strategies to add value to their brands and guard their bottom lines. New Media Strategies also was named one of the "Fastest Growing Companies in America" by Inc. Magazine for three consecutive years and has been a subsidiary of Meredith Corporation since being acquired in January 2007. Headquartered in Arlington, Virginia, New Media Strategies was founded in 1999 by former pollster Pete Snyder, who also serves as CEO. To learn more, visit www.nms.com.
About C-SPAN
C-SPAN, the political network of record, was created by America's cable companies as a public service in 1979. C-SPAN programs three public affairs television networks, C-SPAN Radio, a Washington, D.C. radio station, distributed nationally by XM Satellite Radio, and a video-rich website, c-span.org. C-SPAN is currently available in nearly 92.3 million cable and satellite households. For more information about C-SPAN, visit www.c-span.org.
About JESS3
JESS3 is a design and interactive agency comprised of passionate thinkers, web developers and creatives. JESS3 is focused on Creative Direction, User Experience and Social Application Development and is known for drawing inspiration from atypical places. Top media brands like SnagFilms, The Wall Street Journal, Advertising.com and Social Times have turned to JESS3 when innovative design and development is needed. For more information about JESS3, visit www.jess3.com.