What is a Video Production Company & Why Do I Need One?

Unless your company is involved in the video industry, it may not be well suited for making a video. To do that, you need to hire a video production company that has the equipment, experience, and staff to get the video completed on schedule. Video is one of the best ways to reach large numbers of people, but effective video is best left to the professionals.

Budgeting and scheduling are two very important reasons to hire a video production company. In order for you to purchase the equipment and work the video into your existing business day, you would have to spend many times what it would cost to hire a video production company and be done with it.

A Video production company works with you, from start to finish or any step along the way. They can write a fresh script for a new commercial, turn your script into moving pictures, or run your finished video through the post-production phase to get everything just-right. Video production companies are not ad agencies, but they often work with ad agencies to fulfill a client's projects.

Making a video requires hiring staff behind and in front of the camera, unless you use a video production company that has everyone you need on staff. From lighting technicians to camera crews, the video production company gives you a one-stop place to get everyone you need in a single package, including the actors or musicians to fill your video roles.

Even after the video has been shot, almost of a third of the work of video production is still to be done. Every frame of footage has to be analyzed, corrections made, and sound tweaked. Multiple takes have to be edited down to form complete scenes, unnecessary clips need to be removed, and the entire video has to be smoothed out so that it flows smooth and natural when it is presented to the viewers.