Starting a New Era of Internet Search

Since the development of “Mosiac” by Marc Andreessen and the advent of the Internet in 1993, we are faced with another revolutionary moment in web search technology. Smartphones are everywhere and people basically live with a PC in hand. The commercialization of 4G LTE network has brought a world where mobile internet is faster than most PC networks.

In this moment of transition, we believe search methodology has to change as well. As opposed to the keyboard, it is much easier to search by touching the screen on touch screen-based smartphones. And since video is one of the key elements in the 4G mobile network, there needs to be a change in our search methodology.

Enswers owns advanced multimedia search technology that can lead this movement. It enables text search technologies, but also audio/video signal processing and large-scale video clustering technologies to efficiently analyze online content. (Audio-to-Audio / Audio-to-Video / Video-to-Video / Image-to-Image / Image-to-Video / Live Stream) Enswer.me indexes millions of online videos and divides them into 4 to 5 different frames. It identifies videos with overlapping portion over 10 seconds and groups them into a single unit. This search unit is then listed in order of its own unique ranking algorithm. Based on this technology, Enswer.me eliminates duplicate results, spam, and irrelevant video to provide a more satisfying video search experience. Also, by searching for video sharing and overlapping rates, it can identify the most popular video and most watched highlight clips.

The Video-to-Video search technology used in Platform-V and Adview automatically manages thousands of copyrighted video content uploaded on countless portals and P2P sites. Taking a step further from copyright management, it provides a win-win model where, instead of deleting online files, targeted video ads and legal video distribution are possible, allowing users, content providers and services to coexist.

Image2Play is a search technology that identifies a matching video for the screenshot on the web. It analyzes millions of videos online and finds the exact video with the scene that the screenshot is from. By clicking the screenshot image on the platform with Image2Play extension, you can watch the actual video right away.

Enswers’ audio fingerprinting technology is used to track millions of music files or protect its copyrights. Without a separate search query, it automatically identifies the music or TV program, providing a new user experience where direct home shopping or program information retrieval is possible.

The strongest point of Enswers’ technology is the fact that it can quickly run image and video analysis for large-capacity files. On a daily basis, it processes 1 million new videos and images, and can search more than 300 million video files.

As the IT industry evolves and product release cycle shortens, product differentiation has become more important than ever. Also, as competition expands overseas, the importance of “World-First” & “World-Best” continue to grow. Enswers’ products are all protected by patents, and our developers with extensive knowledge and experience are continuously working to develop better products. With our advanced technology, we will continue to lead the way and expand overseas in the video search market.

Asia’s Best Entertainment Portal Service - Soompi

Soompi.com is the largest Asian Entertainment Portal service in English, with more than 5 million monthly visitors. Comprised of news, photos, videos, fanclubs, and communities, Soompi attracted more than 51 million users from 240 different countries in 2010, and is expected to exceed 100 million visitors in 2011. With its long history, Soompi has built an avid fan base, as more than one million registered users and some one hundred voluntary writers keep the massive site running. Soompi users regularly hold “meetup” events in more than 50 countries.

Based on Enswers’ revolutionary video multimedia technology and Soompi’s rich Hallyu content, we’ll continue to provide new digital entertainment experiences for Hallyu.

To learn more about Enswers’ products and technology, please refer to our “product” and “technology” menu. You can find our contact information at the “Contact us” menu, so if you have any questions, please feel free to get in touch with us.

What does "Enswer" mean?

In the search for a name, our company wanted to incorporate the key elements of "media" and "search" into our name and logo. As a central theme encompassing what it really means to search for video, we decided upon "Your Entertainment Answer". The fusion of "entertainment" and "answer" resulted in EN + SWER. Since we offer several products and solutions, as a company we decided to use the plural version to name ourselves "Enswers Inc". Along the same vein, we named our flagship product, a consumer-destination portal and video search engine, "Enswer.me" and our first tagline became "You ask, we Enswer!".