Actor Zo In Sung is showing a new side to him for Kim C’s music video for his title track off of his first solo album.

Zo In Sung, a personal friend of Kim C, agreed to appear in the music video for Kim C’s title song LOVE off of his first solo album Priority.

The music video will differ from traditional videos and will be done in an interview concept. In the video, Kim C asks a series of fifteen personal questions, including ones about love, to which Zo In Sung will answer, not with words, but with facial expressions and body movements.

In order to draw out the actor′s candid emotions, Kim C chose not to reveal the questions to him before the shooting. The idea was said to have come from Kim C himself, who acted as the creative director for the video.

Regarding his music video, Kim C shared, “This video is an expression of the halfway point of listening, movement, feeling and reacting. Among these mottos, for this video, ‘movement’ will be expressed by Zo In Sung through this method of a personal interview and will express his answer through ‘movement’.”

For Zo In Sung, it will serve as his first music video appearance in ten years since he last appeared in a music video for g.o.d. in 2002.

The music video for LOVE will be revealed through the Hot Potato YouTube channel on April 4.

Photo credit: Daeum Entertainment