HELLO "There's Always Room for Jell-O." This is the campaign slogan of a simple gelatin dessert that today is known as "America's Most Famous Dessert." The success story is one, the result of advertising and merchandising methods, new and different, never before employed. Salesmen, well-trained, well groomed, well versed in the art of selling went out in "spanking rigs, drawn by beautiful horses" into the roads, byroads, fairs, country gatherings, church socials, and parties to advertise theirproduct. First came team-drawn wagons, to be followed by smart auto-cars. Pictures, posters, and billboards over the American landscape, as well as page ads in magazines, carried the Jell-O Girl and the six delicious flavors into the American home.
In 1845, Peter Cooper dabbled with and patented a product which was "set" with gelatin. Suffice it to say, it never did "jell" with the American public. In 1897, Pearle Wait, a carpenter in LeRoy, was putting up a cough remedy and laxative tea in his home. He experimented with gelatine and came up with a fruit flavored dessert which his wife, May, named Jell-O. He tried to market his product but he lacked the capital and the experience. In 1899 he sold his formula to a fellow townsman for the sum of $450.
The buyer already had some success in manufacturing and selling. He was one of the best known manufacturers of proprietary medicines. Orator Frank Woodward was born in North Bergen in 1856 and moved with his family to LeRoy in 1860. Life was not easy for the boy, but no job was too menial for him, because in his mind every opportunity was a step toward his goal. By 1876 he was making composition balls used by marksmen for target shooting. Then he engaged in the manufacture of a composition nest egg with "miraculous power to kill lice on hens when hatching." This became a widely known and used product in the United States and Canada.
Jell-O Trivia
The first four Jell-O flavors were orange, lemon,strawberry, and raspberry. Lime was introduced in 1930.
During an airshow at the Woodward Airport, one of the contests involved having the pilot land the plane, run up to a table and eat a bowl of Jell-O and then run back to the plane and take off.
Fruits that float: fresh fruits such as apples, bananas, orange and grapefruit sections, sliced peaches and pears, strawberries, and fruit packed in light syrup.
JELL-O ® is a registered trademark of Kraft Foods Holdings, Inc.
