The five-times Crucible champion will team up with Eurosport to create a series of exclusive snooker programmes called 'The Ronnie O’Sullivan Show', looking at all aspects of the game.
The show will give snooker fans and general sports fans a unique look at the sport through the eyes of The Rocket, including interviews with the stars of the game and insights from the man himself including tips and trickshots.
O'Sullivan will also be writing a for the Eurosport-Yahoo! websites and mobile apps during the World Championships next month.
"I am really excited by this new development in my career and the opportunity to work with Eurosport who are working hard to generate international interest in snooker," said the 38-year-old.
"This project allows me to keep playing, but also to do something a bit different.
"Eurosport is helping to grow the game in Europe, so I can demonstrate the skills of the game and share my passion for the sport with a new audience, which is something that really motivates me.
"I also have the chance to share what it’s like to be a professional snooker player and look at some of the characters on the Tour.
"This series of programmes is something I have wanted to do for some time, Eurosport is the best place to develop the ideas and we are all really keen to get started."
The first episode of The Ronnie O’Sullivan Show will be broadcast on Tuesday 25th March, the opening day of the Players Championship Grand Final, when O'Sullivan will reflect on the season to date including his sensational recent win at the Masters, and look at some of the skills of playing the game in his first Masterclass as well as talking snooker fans through the unique way he likes to play the game.
"We want to work with the best experts in every sport. Ronnie is snooker for millions of fans across Europe, he is the player they see as the superstar of the game," said Arnaud Simon, Eurosport Group’s TV Content Director.
"We have worked hard to create this opportunity with him to produce an exclusive series of programmes for our passionate and increasingly knowledgeable snooker audience.”
