A wholly owned subsidiary of the country’s dominant telecommunications carrier, the Philippine Long Distance Telephone Co. (PLDT), Smart and its subsidiaries operate a nationwide cellular network, a wireless broadband service, a satellite phone service, and mobile commerce services.
Smart has the most extensive and modern digital communications GSM network and infrastructure in the country—operating 10,509 cell sites, 13,149 cellular/mobile broadband base stations, and 2,806 fixed wireless broadband-enabled base stations, covering all of the country's 1,634 cities and municipalities.
Smart offers the widest array of cellular service brands designed to address the needs of different market segments. Its subsidiary Smart Broadband, Inc. (SBI) offers a wireless broadband service, Smart BRO, with over 1.73 million subscribers as of end-2012.
Smart has built a reputation for innovation, having introduced world-first wireless services, including Smart Money, Smart Load, Smart Padala, the Netphone, and Smart LTE — the world’s first multi-band LTE service. Smart also offers 3G and HSPA+ services. Its Smart Link service provides communications to the international maritime industry.
The Beginning
Anticipating the liberalization of the telecommunications industry in the Philippines in 1992, Smart (then named Smart Information Technology, Inc.) was organized in January 24, 1991 by a group of Filipino investors led by Orlando B. Vea and David T. Fernando.
The Company obtained its congressional franchise in April 1992 and was granted a provisional authority to operate a mobile cellular service in May 1993. In December 1993, Smart commenced commercial operations of its cellular service.
By then, Smart had drawn in strategic partners who brought in managerial and technical expertise, and, contributed substantial financial resources. These were: First Pacific Company Limited, a Hong Kong-based conglomerate, its Philippine flagship Metro Pacific Corporation and Nippon Telegraph and Telephone Corporation of Japan (NTT) – one of the world’s largest telecommunications company.
In compliance with the government’s telecommunications program, Smart established a local exchange service in the cities and provinces assigned to it under the “service area scheme.” The Company also obtained licenses to provide international gateway, paging and inter-carrier transmission services.
Corporate Profile
Smart Communications, Inc. (Smart) is the Philippines' leading wireless services provider with 54.2 million subscribers on its GSM network as of end-2012.
A wholly owned subsidiary of the country’s dominant telecommunications carrier, the Philippine Long Distance Telephone Co. (PLDT), Smart and its subsidiaries operate a nationwide cellular network, a wireless broadband service, a satellite phone service, and mobile commerce services.
Smart has the most extensive and modern digital communications GSM network and infrastructure in the country—operating 10,509 cell sites, 13,149 cellular/mobile broadband base stations, and 2,806 fixed wireless broadband-enabled base stations, covering all of the country's 1,634 cities and municipalities.
Smart offers the widest array of cellular service brands designed to address the needs of different market segments. Its subsidiary Smart Broadband, Inc. (SBI) offers a wireless broadband service, Smart BRO, with over 1.73 million subscribers as of end-2012.
Smart has built a reputation for innovation, having introduced world-first wireless services, including Smart Money, Smart Load, Smart Padala, the Netphone, and Smart LTE — the world’s first multi-band LTE service. Smart also offers 3G and HSPA+ services. Its Smart Link service provides communications to the international maritime industry.
Mission
To be the true measure and standard of leadership in everything we do.
To be the true measure and standard of leadership in everything we do.
Vision
We envision a world of people truly connected and enabled to realize their limitless possibilities.
We envision a world of people truly connected and enabled to realize their limitless possibilities.
Credo
We passionately believe that we contribute to the convergence of people and their worlds, and that through our services, we make a real difference to the lives of millions of Filipinos.
We recognize the huge responsibility of our corporate mission and we are energized by the nobility of our purpose. We commit to pursue this while establishing an environment that is challenging yet nurturing, stretched yet fun and characterized by interdependent partnering and individual accountability.
We passionately believe that we contribute to the convergence of people and their worlds, and that through our services, we make a real difference to the lives of millions of Filipinos.
We recognize the huge responsibility of our corporate mission and we are energized by the nobility of our purpose. We commit to pursue this while establishing an environment that is challenging yet nurturing, stretched yet fun and characterized by interdependent partnering and individual accountability.
World-first Innovations
SMART MONEY - world’s first and most innovative card linked to a Smart wireless phone
SMART LOAD - revolutionary over-the-air (OTA) prepaid reloading service offering airtime in sachet-like packages
PASA LOAD (Transfer Load) - service that allows Smart Buddy and Talk ‘N Text subscribers to pass on to each other PhP15, PhP10, PhP5 or PhP2 worth of their own airtime balances.
SMART PADALA- world’s first international cash remittance service linked to the mobile phone
THE NETPHONE - world's first smartphone backed by an operator-managed platform
SMART MONEY - world’s first and most innovative card linked to a Smart wireless phone
SMART LOAD - revolutionary over-the-air (OTA) prepaid reloading service offering airtime in sachet-like packages
PASA LOAD (Transfer Load) - service that allows Smart Buddy and Talk ‘N Text subscribers to pass on to each other PhP15, PhP10, PhP5 or PhP2 worth of their own airtime balances.
SMART PADALA- world’s first international cash remittance service linked to the mobile phone
THE NETPHONE - world's first smartphone backed by an operator-managed platform
Management Committee
Manuel V. Pangilinan, Chairman
Napoleon L. Nazareno, President and CEO
Orlando B. Vea, Chief Wireless Advisor
Anabelle L. Chua, Chief Financial Officer
Rolando G. Peña
Mario G. Tamayo
Emmanuel Ramon C. Lorenzana
Rene G. Bañez
Charles A. Lim
Jovan Barac
Lawrence Goh
Setsuya Kimura
Masahiko Tsuchiya
Manuel V. Pangilinan, Chairman
Napoleon L. Nazareno, President and CEO
Orlando B. Vea, Chief Wireless Advisor
Anabelle L. Chua, Chief Financial Officer
Rolando G. Peña
Mario G. Tamayo
Emmanuel Ramon C. Lorenzana
Rene G. Bañez
Charles A. Lim
Jovan Barac
Lawrence Goh
Setsuya Kimura
Masahiko Tsuchiya
Board of Directors
Manuel V. Pangilinan
Napoleon L. Nazareno
Orlando B. Vea
Anabelle L. Chua
Ramon S. Fernandez
Rolando G. Peña
George N. Lim
Oscar Reyes
Lorenzo Tan
Imelda Manguiat
Subsidiaries and Affiliates
1. CURE
In April 2009. Smart acquired the capital stocks of PH Communications Holdings Corp. and Francom Holdings, Inc. (FHI), which collectively own 100 percent of Connectivity Unlimited Resources Enterprise, Inc. (CURE). The purchase was part of Smart’s 3G service expansion and enhancement efforts, which include the rollout of higher speed wireless broadband services. CURE, through its Red Mobile brand, is envisioned to provide Smart with a platform to offer and provide differentiated 3G services for niche markets.
2. PLDT Communication and Energy Ventures, Inc.
PLDT Communication and Energy Ventures, Inc (PLDT-CEV), formerly Pilipino Telephone Corp. (Piltel), is a 99.5 percent-owned subsidiary of Smart. PLDT-CEV is a holding company with its primary asset consisting of a 20 percent equity in power firm Meralco.
3. Smart Broadband, Inc.
Smart Broadband, Inc. (SBI) is a wholly owned subsidiary of Smart and is the wireless broadband and data services arm of the company. It operates under a legislative franchise (Republic Act 8337) and has provisional authorities to operate issued by the Philippines’ National Telecommunications Commission.
Reference: Smart Website
Manuel V. Pangilinan
Napoleon L. Nazareno
Orlando B. Vea
Anabelle L. Chua
Ramon S. Fernandez
Rolando G. Peña
George N. Lim
Oscar Reyes
Lorenzo Tan
Imelda Manguiat
Subsidiaries and Affiliates
1. CURE
In April 2009. Smart acquired the capital stocks of PH Communications Holdings Corp. and Francom Holdings, Inc. (FHI), which collectively own 100 percent of Connectivity Unlimited Resources Enterprise, Inc. (CURE). The purchase was part of Smart’s 3G service expansion and enhancement efforts, which include the rollout of higher speed wireless broadband services. CURE, through its Red Mobile brand, is envisioned to provide Smart with a platform to offer and provide differentiated 3G services for niche markets.
2. PLDT Communication and Energy Ventures, Inc.
PLDT Communication and Energy Ventures, Inc (PLDT-CEV), formerly Pilipino Telephone Corp. (Piltel), is a 99.5 percent-owned subsidiary of Smart. PLDT-CEV is a holding company with its primary asset consisting of a 20 percent equity in power firm Meralco.
3. Smart Broadband, Inc.
Smart Broadband, Inc. (SBI) is a wholly owned subsidiary of Smart and is the wireless broadband and data services arm of the company. It operates under a legislative franchise (Republic Act 8337) and has provisional authorities to operate issued by the Philippines’ National Telecommunications Commission.
Reference: Smart Website
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