Established newspaper publishers were the big winners at the AOP awards 2007, demonstrating how far traditional publishers have developed content beyond the printed page.
FT.com,
GazetteLive.co.uk,
Guardian Unlimited,
Telegraph.co.uk and
The Sun Online walked off with nine awards between them, indicating just how far their collective publishing models have developed in the past year. Guardian Unlimited scooped the most awardson the night, coming away with three, forPodcast, Digital Creativity, and Innovation, for
SecondFest. Meanwhile
The Sun Online took gongs for Design and Usability and Use of Video,
GazetteLive.co.uk won Website and Online Community of the year, while
FT.com won Consumer Editorial Team.
Telegraph.co.uk walked off with the prestigious prize for Consumer Publisher of the year. The judges said: “the Telegraph has lead the way this year with the bravest attempt yet to re-engineer its complete organisation, a restructuring which reflects the importance of its online offering.” Meanwhile, Reed Business Information was rewarded for its “long-term vision and strategy… good use of UGC along with effective on and offline integration”with theOnline Publisher – Business award.
However, it was not only established print brands that thrived. Other well-known broadcasters also took home awards, with Channel 4 winning accolades for Cross-Media Project, for
Lost Experience, and Launch, for
4oD. Pure online publishers also flourished at the awards, with significant wins for CNET Networks UK, who bagged awards for Editorial Team – Business for
silicon.com and Website – Business for
ZDNet.co.uk.
Other winners this year includedmagazine publishers
Condé Nast for Online Sales Team, and Emap and Xbox 360
FHM for Commercial Partnership.
The AOP Awards received a record number of entries this year, over 320, up almost 50 per cent on 2006. The judging period was from July 2006 to July 2007.
