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By the Numbers: 40 Amazing Netflix Statistics and Facts

052:365 - 06/21/2012 - NetflixNetflix is an amazing digital success story. Starting out almost 15 years ago as a predominantly DVD subscription service, Netflix was able to pivot along the way and take advantage of rapidly evolving mobile technology and ever-improving internet speeds to become one of the largest video distribution networks on the planet.

Here are a few interesting statistics and facts about the company that made “cord-cutting” and “binge watching” commonplace digital industry terms…

Netflix Statistics:

Year of Netflix founding:

1997 

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Year of digital distribution launch: 

1999 

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Year of Netflix IPO:

2002 

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Total number of Netflix subscribers:

50 million 

Last updated 7/21/14 

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Number of Netflix subscribers in U.S.:

36 million 

Last updated 7/21/14 

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Number of hours per month that users spend watching Netflix:

Over 1 billion hours 

Last updated 1/22/14 

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Percentage of Netflix users that binge-watch shows at least every few weeks:

61% 

Last updated 12/13/13 

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Please note that some of these numbers are easier to find than others. A few of these stats come from Netflix own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

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Image credit: Shardayyy via flickr

 


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Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Sports, LEGO, Star Wars, Tech Gadgets and all things Boston.