‘Pinocchio’ Sold in China for Price 8 Times More than ‘You Who Came From the Stars’

Pinocchio has been sold in China for the highest export price yet.

The production team of SBS’s drama Pinocchio announced on November 24 that China’s streaming portal site Youku Tudou has bought the drama for $280,000 per episode.

This not only tops the highest export price previously set by SBS’s My Lovely Girl, which was sold for $200,000 per episode, it is eight times more expensive than the SBS’s You Who Came From the Stars, which was sold for $35,000 per episode.

Following its record of setting the highest export price in China, Pinocchio has become the most searched word on various portal sites in China.

The reason behind China’s favorable response to the drama seems to come from writer Park Ji Ryun’s experienced writing on dealing with the weight of words expressed through the romance between a man and his enemy’s daughter, strong production that perforates through the topic, and the casting members’ vivid and free acting abilities within that frame.

About this, the production team of Pinocchio stated, “The response from China and other overseas countries have been getting hotter and hotter,” adding, “We will return thanks to the viewers in and out of Korea by presenting a higher quality drama.”

Meanwhile, Pinocchio starring Lee Jong Suk, Park Shin Hye, Kim Young Kwang and Lee Yubi is about a man living with a fake name and a woman who cannot lie. It will air the fifth episode on November 26 at 10PM (KST) through SBS.

Photo credit: iHQ

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