Certified Site Metrics are metrics that are directly-measured from the website instead of estimated. The website owner has installed an Alexa Certify Code on the pages of their site and chosen to show the metrics publicly.
For the website owner Certified Metrics provide:
- A more accurate Alexa Rank
- A private metrics Dashboard for On-Site Analytics
- The ability to publish unique visitor and pageview counts if desired
Certified Metrics are available with all Alexa Pro plans.
Not all websites implement our on-site analytics and publish the results. For these sites, we show estimated metrics based on traffic patterns across the web as a whole. We identify these patterns by looking at the activity of millions of web users throughout the world, and using data normalization to correct for any biases.
The more traffic a site gets, the more data we have to calculate estimated metrics. Estimates are more reliable the closer a site is to being ranked #1. Global traffic ranks of 100,000+ are subject to large fluctuations and should be considered rough estimates.
If a site has Certified Metrics instead of estimated, that means its owner has installed code allowing us to directly measure their traffic. These metrics have a greater level of accuracy, no matter what the ranking.
Learn more about Alexa's Data
Global Rank 
Alexa Traffic Rank
An estimate of this site's popularity.
The rank is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1.
Updated Daily
209 16
Rank in United States Traffic Rank in Country
An estimate of this site's popularity in a specific country.
The rank by country is calculated using a combination of average daily visitors to this site and pageviews on this site from users from that country over the past month. The site with the highest combination of visitors and pageviews is ranked #1 in that country.
Updated Daily
273
Alexa Traffic Ranks
The global and country traffic ranks show how popular a site is relative to other sites.
Unique Visitors and Pageviews
The number of people who visit this site and the number of pages they view. Site owners who install the Alexa Certify Code on their website can choose to display their Certified Metrics, such as Monthly Unique Visitors and Pageviews, if they wish. Coming soon, estimated metrics will be displayed for many sites if Certified Metrics are not available.
Audience Geography
The audience geography data describes where visitors to this site over the past month are located, and how the site is ranked in popular countries. If a country is not listed, it is because Alexa does not have enough data for this site to rank/measure the site's popularity among that country's online population. These metrics are updated monthly.
View All Available Countries
Data for this site available in the Advanced plan. Upgrade to view
Bounce Rate
38.40% 2.00%
Daily Pageviews per Visitor
6.58 0.50%
Daily Time on Site
4:08 2.00%
How engaged are visitors to this site?
Engagement metrics help you understand how interested a site's visitors are with the site's content. The metrics are updated daily based on the trailing 3 months.
Bounce Rate (%)
Percentage of visits to the site that consist of a single pageview.
Daily Pageviews per Visitor
Estimated daily unique pageviews per visitor on the site.
Daily Time on Site
Estimated daily time on site (mm:ss) per visitor to the site.
Search Visits
15.40% 5.00%
| 1. wayback machine |
11.69% |
| 2. webarchive |
3.65% |
| 3. archive |
3.26% |
| 4. web archive |
2.64% |
| 5. way back machine |
1.76% |
Upgrade to the Alexa Pro Advanced Plan to view all keyword data. Upgrade to View
Search Traffic
The percentage of traffic, both free and paid, that come to this site from a search engine over the past 3 months, updated daily. The change number shows the difference versus the previous 3 month period.
Top Keywords from Search Engines
The table shows the top keywords that sent traffic to this site from major search engines over the past 6 months. The list is updated monthly.
Upstream Sites
Upstream sites are sites that people visited just before they visited this site. Note that this list is not the same as referrals from upstream sites. There is not necessarily a link between the upstream site and this site.
Upgrade to the Alexa Pro Insight Plan to view downstream sites. Upgrade to View
Downstream sites are sites that people visit immediately after visiting this site. Note this does not necessarily mean that people are directed to the downstream site by this site
Total Sites Linking In
135,906
Upgrade to the Alexa Pro Basic Plan to view all 135,906 sites linking in. Upgrade to View
The "Sites Linking In" count shows the number of sites that Alexa found that link to this site. For more information please see this explanation of how Alexa determines the number of sites linking in.
The complete list of sites linking to this site is available to Alexa Pro subscribers.
| web.archive.org |
61.43% |
| archive.org |
57.45% |
| us.archive.org |
6.53% |
| wayback.archive.org |
2.02% |
| blog.archive.org |
0.52% |
The table shows the top subdomains for this site ordered by the percentage of visitors that visited the subdomain over a month. Note that the percentages can add up to more than 100% because a visitor can visit multiple subdomains during the month.
Updated Monthly.
Slow (1.647 Seconds), 61% of sites are faster.
The reported load time for a website is the median time it takes to load pages from that site in a real users' web browsers.
Alexa takes the median of all the page load times we observe for a site and then compares that to the same figure for all other sites. For example, a site in the 98th percentile (Very Fast) has a median load time faster than 98% of all measured sites, while a site in the 2nd percentile (Very Slow) loads more quickly than only 2% of all sites and is slower than 97% of all sites.
The load time of an individual page is how long it takes for the DOM - the structure of the page - to be loaded. This time doesn't include the time to load all images and stylesheets, for example.
The load time metric is updated monthly.
Male
Relative to the general internet population, Males are under-represented at this site.
Confidence: high
Female
Relative to the general internet population, Females are over-represented at this site.
Confidence: high
No College
Relative to the general internet population, people who did not go to college are over-represented at this site.
Confidence: high
Some College
Relative to the general internet population, people with some college education are over-represented at this site.
Confidence: high
Graduate School
Relative to the general internet population, people who went to graduate school are under-represented at this site.
Confidence: high
College
Relative to the general internet population, people who went to college are under-represented at this site.
Confidence: high
Home
Relative to the general internet population, people browsing from home are under-represented at this site.
Confidence: high
School
Relative to the general internet population, people browsing from school are greatly over-represented at this site.
Confidence: high
Work
Relative to the general internet population, people browsing from work are under-represented at this site.
Confidence: high
Upgrade to the Alexa Pro Insight Plan to view all demographics including age, income, ethnicity and children. Upgrade to View
Audience Demographics
The audience demographics data comes from voluntary demographics information submitted by people in our global traffic panel. The data is for the past 12 months, updated monthly. Learn more
The demographics data consists of:
You're getting a preview of new metrics our data scientists are working on. We'll be developing our model and expanding our coverage in the very near future! 
United States
India
Russia
United Kingdom
Japan
