Hulu Explores Adding Ad-Free Option to Its Service
Option could launch as early as this fall and be priced at around $12 to $14 a month
Hulu is exploring plans to add an advertising-free option to its service, according to people familiar with the matter, as the streaming video provider tries to become a stronger rival to Netflix Inc.
Such a move would be a significant shift in strategy for Hulu, which up to now has required users to sit through ad breaks during programming, even if they are paying $7.99 a month for its premium subscription service.
Rivals...
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