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Song Joong-ki, the New Face of Korean Tourism 2016

Actor Song Joong-ki from popular Korean drama "Descendants of the Sun" has officially been appointed as the Korean Tourism Honorary Ambassador for year 2016.

The lead actor from the latest hit Korean drama "Descendants of the Sun", or also widely known as his character in the drama, Captain Yoo Si-jin, will be starring at TV commercials and carrying out various Korean tourism promotional activities.

Every year, the Korea Tourism Organization (KTO) produces a variety of captivating Korean tourism TV commercials for overseas promotion. This year, in order to portray a dynamic and sophisticated image, as well as to resonate with the global hallyu fans, KTO has appointed Song Joong-ki to be the promotional model for Korean tourism.

The Korean tourism TV commercial will be filmed at major locations where the drama was filmed, including Taebaek and Jeongseon in Gangwon-do. With a concept of ‘Walk into the Story’, the story delivers a feeling as if one is the main character by stimulating all five senses.Besides TV commercials, print advertisements will also be produced by the end of June, and has been planned to be released for broadcast altogether to the overseas media by early July.

Previously, the Korean tourism TV commercials managed to create awareness thanks to the diversified concepts used, and as well as hallyu stars that has been featured in. One notable commercial would be, ‘Korea. Your Story’ featuring hallyu star Lee Min-ho, recorded down 37 million views during its advertising campaign period, the highest number of views among all the tourism videos in the world. 

With Song Joong-ki as the main promotional model and Honorary Ambassador, he will be taking up the role in promoting Korean tourism actively, worldwide. There are also plans to transform some of the drama filming locations into tourist attractions. The overseas co-promotion with Song Joong-ki is indubitably expected to generate positive results.


KTO
Seoul Tourism
Busan Tourism
GTO
Gangwon-do
Gyeongsangbuk-do
Gyeongsangnam-do
Jeollabuk-do
Jeollanam-do
JTO