Disney announces $12.99 bundle for Disney+, Hulu, and ESPN+

Disney will offer a bundle package of its three streaming services — Disney+, Hulu, and ESPN+ — for $12.99 a month starting on November 12th, the company announced today.

The company previously hinted at a bundle for all three services, but CEO Bob Iger made it official during the company’s investors call today. At $12.99, the bundle is cheaper than or on par with competitive streaming services, including Netflix and Amazon Prime Video. It’s also significantly cheaper than HBO Max’s rumored streaming price of $16-$17 a month. Hulu is currently available for $5.99 a month (with ads), and ESPN+ costs $4.99 a month. ESPN+ is the Disney-owned sports streaming platform, which carries “hundreds of MLB, NHL and MLS games, Grand Slam tennis, Top Rank boxing, PGA Tour golf, college sports, international rugby, cricket, the full library of ESPN Films including 30 for 30, and more.”

There are a few questions that did not get addressed on the call. Disney+, for exIger spoke quite a bit about Disney+ during the investors call, referring to the service as “the most important product the company has launched in my tenure.”

“The positive response to our direct-to-consumer strategy has been gratifying, and the integration of the businesses we acquired from 21st Century Fox only increases our confidence in our ability to leverage decades of iconic storytelling and the powerful creative engines across the entire company to deliver an extraordinary value proposition to consumers,” Iger said in a press release.

The streaming services may be available through “Amazon, Apple, and other distributors,” according to Iger. Disney has not marked any deals with the aforementioned companies, but told investors “we feel it’s important for us to achieve scale quickly, and we think it’s going to be an important part of that. They’re all interested in distributing the product.”

Disney+ will also be available on its own for $6.99 a month or $69.99 annually.

This story is developing...