Lexington's notebook

The Cult of the Presidency

Voters expect the impossible, so politicians promise it

By Lexington

THIS week's column is probably going to be about the cult of the presidency. In a rather good book, Gene Healy argues that because voters expect the president to do everything, candidates promise far more than they can possibly deliver.

When they inevitably fail to keep their promises, voters swiftly become disillusioned. Yet they never lose their romantic idea that the president should drive the economy, vanquish enemies, lead the free world, comfort tornado victims, heal the national soul and protect borrowers from hidden credit-card fees.

No president in the modern era has raised expectations like Barack Obama, so he is unusually likely to disappoint. The polls already show signs of disillusion, especially among independent voters.

I don't buy the whole of Mr Healy's argument, but he makes some interesting points. To win a presidential election in America, you have to say things you know to be untrue. If you make it too obvious, like John "I'll make every school an outstanding school" Edwards, you will stumble. But the system rewards those who can peddle plausible snake oil, and excludes anyone who is scrupulous about telling the truth.

The book includes countless vignettes illustrating the oddness of those who are prepared to do what it takes to become president. One of the more surprising concerns Lyndon Johnson. When asked by a reporter in the Oval Office why America was in Vietnam, he unzipped his fly, waved the presidential member at his questioner and replied: "This is why!"

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