Beale's best in show: Raindance film festival (4Creative)
I'll be honest: it's unlikely that you'll stumble across this week's Best In Show. After all, it's for the Raindance film festival.
Raindance is the UK's largest celebration of independent film-making and it's taking place in London this October, so it's not exactly the sort of brand you'll find advertising in the centre-break of Corrie.
Still, the ad campaign to launch the festival is definitely worth seeking out: raindance.co.uk. It's a cheeky little short in its own right, really; at about two minutes long it's almost too indulgent to be an ad. Perhaps we should consider it a trailer.
Anyway, it's made by Channel 4's in- house creative department, 4 Creative, which has spent the last few years winning itself a credible reputation as an advertising powerhouse. The Raindance promo is called "So I fell in love with a Zombie", which might give you an idea of what to expect. Think horror flick pastiche, a sort of zombie rom-com. Zombie girl chases boy, they flirt, have fun, her head falls off. Very hammy horror, but lovingly made with more charm than gore.
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies