Front Matter
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Table of Contents
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Acknowledgments
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Introduction.: A Decade of Hallyu Scholarship: Toward a New Direction in Hallyu 2.0
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Hallyu versus Hallyu-hwa:: Cultural Phenomenon versus Institutional Campaign
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New Perspectives on the Creative Industries in the Hallyu 2.0 Era:: Global-Local Dialectics in Intellectual Properties
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New Wave Formations:: K-Pop Idols, Social Media, and the Remaking of the Korean Wave
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Uniformity and Nonconformity:: The Packaging of Korean Girl Groups
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Of the Fans, by the Fans, for the Fans:: The JYJ Republic
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The Interactive Nature of Korean TV Dramas:: Flexible Texts, Discursive Consumption, and Social Media
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Meta-Hallyu TV:: Global Publicity, Social Media, and the Citizen Celebrity
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From Diaspora TV to Social Media:: Korean TV Dramas in America
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Hating the Korean Wave in Japan:: The Exclusivist Inclusion of Zainichi Koreans in Nerima Daikon Brothers
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Consuming the Other:: Israeli Hallyu Case Study
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RIP Gangnam Style
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Afterword.: Before the Wave: The Difference and Indifference of Hallyu Beta through 2.0
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Contributors
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Index
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