The world of competitive eating will look to Wigan as the town holds its annual pie-eating contest.
Competitors will battle it out for the coveted title at a bar in the town centre at midday - known locally as "pie noon".
Whoever consumes a regulation meat and potato pie in the fastest possible time will be crowned the champion, with the current world record standing at 35.86 seconds.
Gravy is banned from the culinary showdown, which dates back to 1992, at Harry's Bar, Wallgate.
Random drugs tests will be put into action to make sure none of the competitors are unfairly lubricated, Tony Callaghan, owner of Harry's Bar, said.
"Gravy has traditionally been the performance-enhancing drug of choice amongst pie eaters at this level, but we banned it after a series of questionable concoctions were created by contenders.
"We're hearing rumours that cough mixture is the new Bisto.
"Specifically we're told that dry tickly cough linctus works particularly well in lubricating the throat and causing a mild anaesthetic effect which enables faster swallowing," he said.
The cooked dimensions of the official pie are 12cm in diameter and a depth of 3.5cm, while they must have a 66% meat content.
In response to a government drive to cut obesity, organisers revamped the competition in 2006.
First prize had always gone to the contestant who could munch through the most pies in three minutes, but now it is handed to the quickest pie scoffer.
Fred Wyatt, a 61-year-old warehouse packer, won last year's contest with a time of 56.28 seconds.
He beat world record holder Adrian Frost, 43, who set the current record in 2007.
The "pie-eater" term given to Wiganers dates back to the 1920s, when miners in the town were forced back to work before the end of a strike.
As a result they were said to have eaten "humble pie".