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Hulu, Warner Music Sign Deal for Music Content

A month after signing a deal with EMI for music video content, Hulu has reached an agreement with Warner Music Group to add its content to the video site as well.

December 23, 2009

A month after signing a deal with EMI for music video content, Hulu has reached an agreement with Warner Music Group to add its content to the video site as well.

The deal will allow Hulu to post music videos, artist interviews, live concerts, and behind-the-scenes footage from artists on WMG labels like Atlantic Records, Rhino Records, and Warner Bros. Records.

Hulu has already posted footage from Muse, including video from the band's recent appearance on "Saturday Night Live," as well as content from its shows at Wembley Stadium, interviews, and older music videos.

In the coming weeks, Hulu will also add content from Jason Mraz, Fueled by Ramen, and Paramore, with more artists expected in early 2010.

"We're pleased to be working with Hulu as we expand our premium ad-supported video strategy to provide our artists with a customized and flexible approach to marketing and monetizing their music, by leveraging the most powerful partnerships and platforms in the industry," Michael Nash, executive vice president for digital strategy and business development, said in statement. "Hulu has been a leader and innovator in this space, and we look forward to working with them on creating compelling, content-rich artist channels that will provide a dynamic experience to their fans, while introducing our artists to new audiences online."

In November, and several of its labels, including Virgin, Capitol, and BlueNote. Its first artist page featured content from Norah Jones.

Hulu's foray into music videos comes several weeks after YouTube teamed up with Universal Music Group, Sony Music Entertainment, EMI, CBS Interactive Music Group, and AT&T to , dubbed Vevo.