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Comedy stars and radio DJs top the download charts

This article is more than 18 years old

Ricky Gervais, Chris Moyles and an educational video featuring three "French maids" make for an unlikely triumvirate. But the trio were top of the iTunes podcast chart last week.

In less than two years podcasting has gone from the periphery of the internet to a mainstream digital platform, exploited by newspapers, broadcasters and amateur web enthusiasts.

Gervais's weekly show on Guardian Unlimited has been downloaded more than 2m times, while the best of Moyles' Radio 1 breakfast show was downloaded nearly half a million times last month.

Radio shows account for a third of the top 30 podcasts, six of them from the BBC. Comedy podcasts dominate, making up half of the top 30, from spoof President Bush speeches to Howard Stern and The Simpsons.

The Daily Telegraph's podcast is at 66, 37 places behind the Sun. Unlike the Sun, whose offering comprises a speech by Tony Blair and a Steve Coogan interview, the Telegraph offers a daily package of news and comment, presented and edited by former Radio 5 Live presenter Guy Ruddle.

"It is evolving all the time and to a large extent what we have here is the wild west. There are no rules," says Ruddle.

Virgin was the first big UK radio group to offer a daily podcast with its breakfast show last March. It came up with an unusual tactic to boost downloads of its Geoff Lloyd evening show, with the presenter promising listeners an exclusive podcast-only programme if it reached the top 50. It was 27 last week, ahead of Capital's Johnny Vaughan breakfast show at 61.

Music rights issues mean podcasts by Lloyd and Moyles only feature the "best of" the links between the songs. But, as Virgin Radio digital media director James Cridland points out, "they are listening to it on a box which is full of their favourite music anyway".

The BBC's podcasting trial of 20 of its radio shows was due to end last year, but has been extended until the end of June with another 30 programmes made available. "The audience response has been staggering," says Simon Nelson, controller of BBC Radio and Music Interactive.

One of the BBC's highest-ranking shows is Mark Kermode's film reviews, from Simon Mayo's Radio 5 afternoon show. It is also Nelson's favourite podcast. "It is a focused niche product and because of the interplay between Kermode and Mayo it works really well."

Both the BBC and the Telegraph are now working on "chapterising" their offerings, allowing users to skip between different sections of a podcast. The Guardian's Gervais show already does this.

Elsewhere in the top 100 are magazine spin-offs (New Scientist, Stuff), fansites (Lost) and, inevitably, sex. But the prospect of "sex news and sexy interviews" on KitKast appears to have only limited appeal - it is 11 places behind the Telegraph.

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