Guardian.co.uk passes 40m monthly browsers

Mail Online and theguardian.com continued to increase traffic in November, as all other UK national newspaper websites saw a reduction in monthly browsers.

Guardian.co.uk passed 40 million monthly browsers for the first time and also finished November with a record average of 2.32 million daily browsers, according to the latest figures from the Audit Bureau of Circulations Electronic published today.

Guardian News & Media's website network, which includes MediaGuardian.co.uk, increased its average daily browsers by 11.74% from 2,080,691 in October, a 20.67% improvement on November last year.

The network's traffic was boosted towards the end of the month when the first stories on the US embassy cables from WikiLeaks were published online on 29 November. Guardian.co.uk is likely to see a further traffic boost from its WikiLeaks coverage when the December ABCe figures are published next month.

Mail Online remains the most visited UK newspaper website and is closing in on another traffic record – 3 million average daily browsers.

The Associated Newspapers website network registered 2,939,799 average daily users last month, up by 6.56% from October and 55.77% on the same month last year. Mail Online's monthly browser total of 51,434,953 is a 2.76% lift on the previous month.

Telegraph.co.uk, the third most-visited UK newspaper site, registered 1,724,153 daily average browsers in November, a slight increase of 0.1% on the previous month's total. The website's monthly browsers fell by 3% to 32,896,824 in November.

Independent.co.uk was up 0.42% month on month to 555,908 average daily browsers, a 30.29% jump year on year. The site suffered a 3.6% drop in monthly browsers to 11,998,851 from October.

Mirror Group Digital's average daily browsers grew 0.8% month on month to 534,188, up 6.2% on November 2009. Monthly browser figures fell 2% month on month to 11,443,999.

Mail Online

Daily average browsers: 2,939,799

Month-on-month change: +6.56%

Year-on-year change: +55.77%

Monthly browsers: 51,434,953

Monthly change: +2.76%

theguardian.com

Daily average browsers: 2,324,949

Month-on-month change: +11.74%

Year-on-year change: +20.67%

Monthly browsers: 40,804,452

Monthly change: +8.92%

Telegraph.co.uk

Daily average browsers: 1,724,153

Month-on-month change: +0.1%

Year-on-year change: +6.03%

Monthly browsers: 32,896,824

Monthly change: -3.09%

Independent.co.uk

Daily average browsers: 559,927

Month-on-month change: +0.72%

Year-on-year change: +36.78%

Monthly browsers: 11,998,851

Monthly change: -3.62%

Mirror Group Digital

Daily average browsers: 534,188

Month-on-month change: +0.76%

Year-on-year change: +6.25%

Monthly browsers: 11,443,999

Monthly change: -2.03%

 To contact the MediaGuardian news desk email editor@mediatheguardian.com or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000.