The Hindu’s website ( >www.thehindu.com ) has won the Website of the Year (WOTY) India award for 2014 in the News and Information category.
The selection of the Website of the Year India is done in an online public process that seeks to identify the best and most popular websites in 21 categories. It is organised by MetrixLab, a global provider of consumer insights and marketing analytics.
The WOTY awards have been organised for a decade in the United Kingdom, the Netherlands, Germany, France, Spain, Brazil and China.
The Hindu has won this award out of 252 websites that were nominated in 21 categories. More than 344,000 votes were cast between October 27 and December 5, 2014. A maximum of 12 nominations were made for each category.
As the winner, The Hindu has been given a trophy and gets to display the WOTY winner logo on the website throughout 2015.
Elsewhere, in the Global Category ranking of the popular Alexa websites ranking site, The Hindu is ranked 10 th in the Newspaper section.
The Hindu website has seen a steady growth over the past year, even as the mobile platforms have seen a healthy upward trend. It has its presence on most mobile platforms. The Android app has been downloaded more than 17 lakh times, while the recently relaunched iPad app was ranked third under the News category. The iPhone app too has done well and is ranked second in the iStore. The paper’s mobile platforms have been growing extremely fast on most metrics in the past year.
The Hindu was the first newspaper in India to launch a website, in June 1995: the site is thus approaching its 20th anniversary.
The website’s highlights are an elegant layout, rich visual content and intuitive navigation. Besides a database of articles and slideshows, it contains multimedia content.
As an extension of The Hindu ’s 136-year-old legacy as a newspaper of record, the full archives of content from January 1, 2000, are available on the site.
