LILY COLLINS has been announced as Lancôme's new brand ambassador, joining Daria Werbowy, Emma Watson and Julia Roberts. Her first advertising campaign will be in January 2014, for the brand's French Ballerine make-up collection.
"It's an absolute honour and privilege to have been chosen to represent the Maison Lancôme. I have always admired the brand's unique and distinctive appreciation for inner beauty and grace, elegance and utter radiance," Collins said in a statement. "I feel incredibly lucky to be included among the most inspirational women ambassadresses for one of the most prestigious brands in the world. It's truly a dream come true."
Collins made her film debut in The Blind Side, alongside Sandra Bullock, and will next be on-screen in Love, Rosie, a romantic comedy adapted from Cecelia Ahern's novel Where Rainbows End.
"With her charm, grace, modernity and lively wit, Lily Collins is the perfect embodiment of femininity according to Lancôme," says Lancôme International general manager Françoise Lehmann. "We are delighted to begin this collaboration with Lily, who brings a renewed sense of radiance and youthfulness to Lancôme."
