How Mino and Hoony of K-Pop Band Winner Won Burberry’s Front Row

In Burberry’s front row, the competition for best dressed can be stiff—particularly for men. With editors, actors, and athletes filling Old Sessions House, it can be hard for new faces to make an impression. The stylish members of South Korean boy band Winner, however, rose to the challenge. Bandmates Mino and Hoony, aka Song Min-ho and Lee Seung-hoon, arrived at this afternoon’s show wearing pieces taken directly from Burberry’s Spring 2018 collection and caused an immediate sensation. Mino donned an updated take on the brand’s Haymarket check beneath a knit cardigan, while Hoony sported a double-breasted military jacket in bright red. Needless to say, the pair made an impression with the paparazzi and scores of fans, who were waiting outside to catch a glimpse of the Korean stars.

The news that Mino and Hoony were front and center at Burberry should come as no surprise to anyone who’s been following them on social media. The duo got early access to the Spring 2018 collection right after they landed at Heathrow Airport two days ago. The two wore full looks while enjoying their time around London, sharing multiple images of themselves in pieces that are sure to be among the season’s most coveted. While sharing snapshots of tartan tote bags and classic trenches, the pair also managed to squeeze in a little sightseeing: They headed to Dover Street Market to do some light shopping and to Tate Modern’s Fahrelnissa Zeid retrospective for a bit of art appreciation.

While both Mino and Hoony looked smashing at Burberry, their style appreciation isn’t limited to one brand. They’re used to taking the kind of risks associated with chart-topping pop stars: From Mino’s love of eclectic pieces from streetwear brands like Supreme to Hoony’s closet full of Balenciaga collector’s items, the duo never holds back when it comes to fashion. Together with fellow members Kim Jin-woo and Kang Seung-yoon, they make up one of the best-dressed bands in the world. With fashion month still ongoing, the four of them may still be spotted in the same front row.

Watch the Burberry Fall 2017 Ready-to-Wear Show: