Sport, media and mega-events
Lawrence A. Wenner (Editor), Andrew C. Billings (Editor)
"Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world's most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand's cultural influence. Focusing on the central concept of 'mediatization' - the permeation of media into all spheres of contemporary life - the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, this is a seminal work in sport and media studies that reveals the growing political, economic and cultural influences of sport mega-events in contemporary society. Sport, Media and Mega-Events is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport."-- Provided by the publisher
xiv, 274 pages : illustrations ; 24 cm
9781138930384, 9781138930391, 1138930385, 1138930393
962234703
ebook version :
"Art I : Framing Sport, Media and Mega-Events
The Curious Case of the Megasporting Event: Media, Mediatization and Seminal Sports Events / Andrew C. Billings and Lawrence A. Wenner
Sports Mega-Events: Mass Media and Symbolic Contestation / John Horne
Media Events, Mega-Events and Social Theory: From Durkheim to Marx Richard Gruneau and James Compton
Part II: MegaMedia Sport Event Studies
28 Olympic Summers: Historical and Methodological Reflections on Understanding the Olympic Mega-Event / Alan Tomlinson
22 Olympic Winters: The Media and the (Non)Making of the Games / Pirkko Markula
The FIFA World Cup: Media, Football and the Evolution of a Global Event / Richard Haynes and Raymond Boyle
The Rugby World Cup Experience: Interrogating the Oscillating Poles of Love and Hate / Toni Bruce
The International Cricket Council World Cup: A Second Class MegaMediaSport Event? / Dominic Malcolm and Thomas Fletcher
Wimbledon: A MegaMediaSport Tradition / Eileen Kennedy, Laura Hills, and Alistair John
The Masters Golf Tournament: Media Mega-Event and the Environment Meet the Augusta National Syndrome / Brad Millington and Brian Wilson
Tour de France: Mediatization of Sport and Place / Kirsten Frandsen
The Monaco Grand Prix and the Indianapolis 500: Projecting European Glamour and Global Americana / Damion Sturm
The AFC Asian Cup: Continental Competition, Global Disposition / David Rowe
Super Bowl: Mythic Spectacle Revisited / Michael R. Real and Lawrence A. Wenner
The World Series: Baseball, American Exceptionalism and Media Ritual / Michael L. Butterworth
The NCAA Basketball Championships: March Madness Goes Global / Bryan E. Denham
The X Games: Re-imagining Youth and Sport / Holly Thorpe and Belinda Wheaton