Award-winning NBC News veteran Jeff Rossen is joining WPBF 25's parent Hearst Television in a newly created role of Chief National Consumer Correspondent.Rossen will be based at the company's New York headquarters.He created Rossen Reports and grew it into a powerhouse consumer reporting brand on television. His reports have helped millions of people, providing them with money, and life-saving tips.Rossen Reports will air on Hearst Television's broadcast, digital and mobile platforms.The announcement was made Thursday by Barbara Maushard, Hearst Television's senior vice president of news. "Jeff has brought relatability and trustworthiness to his impressive array of assignments, establishing a brand as America's premier consumer reporter," Maushard said. "Jeff and Rossen Reports are a perfect fit for our efforts to bring local viewers throughout the country stories that are impactful and relevant to their lives; Rossen Reports is an ideal complement to our growing investigative reporting initiatives, as underscored by our recent launch of a Washington-based investigative unit." "Jeff is a unique talent with unbridled energy and creativity," added Jordan Wertlieb, Hearst Television president. "We are very excited to have Jeff as part of Hearst Television and the opportunity to grow Rossen Reports across our portfolio. "Hearst Television is making a true commitment to original reporting that resonates with viewers and improves their lives," said Rossen. "There is no better partner to expand and grow the Rossen Reports brand, to develop new programming and to innovate. Given Hearst's wide array of platforms and its forward-thinking executives, I can't wait to build an amazing team and get going."Rossen was with NBC News for over a decade. He was a key contributor to TODAY, NBC Nightly News, Dateline NBC, NBCNews.com, and the division's mobile platforms. While at NBC, he created and hosted Rossen Reports, growing the franchise into one of morning television's most popular series.Among other results, Rossen's investigations have prompted corporate action benefiting consumers; in one case even spurring an insurance company to approve the use of a drug to treat a terminal disease afflicting a man who credits Rossen with saving his life. Rossen has a South Florida connection, with his parents residing in Boynton Beach.Today's news represents another key step in Hearst Television's expansion into the areas of investigation and other news-making original content. In addition to the 2018 launch of the company's Washington, D.C.-based national investigative unit, headed by Mark Albert, its weekly "Matter of Fact with Soledad O'Brien" has grown to 93% syndicated reach of U.S. TV households thanks to groundbreaking public-interest feature coverage.