Branded newsletters are my #1 marketing strategy for 2024. The best part? They're still largely untapped. Here's the full scoop 👇 When I first started Exploding Topics, I had NO idea how I was going to monetize. In the meantime, I focused 100% on building the list. Today, our weekly “Exploding Topics Tuesday” newsletter has 104,793 subscribers. With a 51% open rate. Needless to say, this newsletter has been HUGE for our growth. I already knew that newsletters were an untapped marketing channel. But Exploding Topics was my first experience with what I call a “Branded Newsletter”. A Branded Newsletter is a newsletter that’s: 1. Sent at the same day + time each week 2. Uses the same format in each issue 3. Has a unique brand name To give you an idea of what I mean, here are a few examples of Branded Newsletters: -5-Bullet Friday -Morning Brew -The Daily Pitch Compared to traditional newsletters, Branded Newsletters get more signups… and have a higher open rate. In fact, if I ever start another business, I’ll launch a branded newsletter FIRST. And figure out everything else after that. Are you subscribed to any branded newsletters? Let me know in the comments section below. 👍🏻
Brian Dean It's great to hear about your success with branded newsletters, and your approach of prioritizing list-building initially certainly paid off. Achieving a 51% open rate is impressive and speaks to the value your content provides to your subscribers. Your focus on consistency and unique branding is a smart strategy. The examples you provided, like "5-Bullet Friday" and "Morning Brew," are excellent illustrations of effective branded newsletters. It's clear that you have a deep understanding of this marketing channel. Thank you for sharing your valuable insights and experiences!
Thank you for sharing your insights, and it's clear that branded newsletters are a strategy to watch in 2024! I'm subscribed to a few branded newsletters, and I've found them to be an excellent way to stay informed, inspired, and engaged. They provide valuable content in a predictable and appealing format, making it easy to keep up with the latest insights and trends.
Gotta say, your strategy for 2024 is making me re-think my own approaches to marketing. 🙌
There's untapped potential in branded newsletters. I'm seeing a huge shift in creators, solopreneurs, and businesses adopting them into their marketing strategy. One of the best ways to nurture leads, drive sales, and build a community.
I would advice you to choose a unique and memorable name for your newsletter. This will help your newsletter stand out from the crowd.
I totally agree about the potential of branded newsletters. I've been interviewing newsletter creators in my newsletter for 10 months. It's clear that putting a consistent effort into building an engaged e-mail list is the foundation of any solid online business. It's growing but very far from saturated.
We couldn't agree more about the power of branded newsletters. They provide a consistent and engaging way to connect with your audience. #BrandedNewsletters #MarketingStrategy
Newsletters delivering consistent value for free are a huge growth hack (and potential business in itself). What were the biggest channels for getting new subscribers to Exploding Topics? (btw always love seeing Exploding Topics in my inbox)
That's an impressive open rate for "Exploding Topics Tuesday"! Subscribed and love it. Out of curiosity, have you noticed any particular content themes or formats that resonate most with your subscribers?
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5moI am an SEO guy like you, but I also love email as a channel because it can give results faster and can offer higher conversion rate. When it comes to branded emails, I enjoy The Hustle and I've now subscribed to Exploding Topics.