Brendan Hufford’s Post

The SaaS SEO growth playbook isn’t as complicated as we make it sometimes. You have to understand buyer journeys and build corresponding bottom-of-the-funnel pieces of content that resonate with your ICP. As marketers, and more specifically SEOs, we have a natural tendency of overthinking the investment that goes into content creation and on the other hand possess this ability to overvalue not-so-significant metrics like search volume. Often times the ROI on some bottom-of-the-funnel pieces can be justified so easily. Based on the average customer value for your SaaS, sometimes even if a piece of content generates 1 customer every 6 months, that’s enough to justify the investment that goes into producing that content. As a general rule of thumb, if some of your best customers are inquiring about the same thing, just create the piece of content that’d get their queries answered and problems solved. Obviously, this is not to say that search volume and other conventional metrics are totally useless now, but their use case in the determination of what content to produce has definitely shrunk in the past couple of years. #seo #b2b #b2bsaas #growthmarketing #contentmarketing #saas #saasgrowth #marketing #seostrategy #seotipsandtricks #keywordresearch #customerresearch

How to find high-converting topic ideas for B2B SaaS? 🚨 Here is how I do it in a couple of minutes 👇 If you want to create content that converts, one of the best ways of doing this is by creating content around the JTBD of your persona. G2 is a perfect place to find content ideas that target the desired outcome of your audience. Here is how you can use G2 for sourcing content ideas ✅ 1. Go to G2's website and search for your competitors. 2. While checking reviews, pay special attention to the " What problem is the product solving for you?" part 3. Take note of all the different reasons why people use your competitor's product 4. Now you have a list of high-intent topics to write about 😊 Here is an example 👇 Let's say that you are a competitor of Airtable, you are on G2, and you are reading the "What problem is the product solving for you" part of a review by John. John mentions that he is using Airtable to track his workflow, and he stopped using his previous solution because the process was "arduous and manual." Armed with this information, you can write content on "How to track your workflow without spending hours on it ?" I am sure you can find a better title, but you get the idea 😊 --- ♻️ If you think this post could help someone in your network, repost please :) #seo, #saasmarketing, #contentstrategy, #contentmarketing, #searchengineoptimization

I could use your help! I’m going to lean into my side hustle for a while—producing high volume AI-driven SEO content for B2B SaaS companies… Our first few clients have increased their organic traffic significantly—One 2.5x’d organic traffic. Another 2x’d their organic growth rate… Here’s where you come in. Tag a founder/marketer below who might be interested in this service. Would love to connect with them and share what I’ve learned!