“I completely got it wrong,” says Farzana Baduel, founder and CEO of the Curzon PR agency. The “it” being remote working. “I felt at the outset that it would never work and now I’m a complete convert to it.”
Most businesses have been forced to adopt remote working over the past year and like Baduel many bosses will have been reluctant at the start. As they now work out what blend of office and home working they will adopt as social distancing rules relax, some CEOs will want staff to return full time.
Baduel says that for her business that would be a mistake. Going remote has enabled her firm to expand its overseas reach in a way that was not possible pre-pandemic when colleagues
