Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to The Value of Content Design: CSForum 2016
Similar to The Value of Content Design: CSForum 2016 (20)
Recently uploaded
Recently uploaded (20)
The Value of Content Design: CSForum 2016
- 1. CS FORUM 2016, MELBOURNE THE VALUE OF CONTENT DESIGN HAWK THOMPSON, CONTENT DIRECTOR, FJORD AUSTIN · 10/06/16
- 5. CONTENT IS A BIG TENT. • Content Strategy • Content Marketing • Information Architecture • Editorial Planning • Content Architecture • Content Engineering STRATEGIC TECHNICAL 5 • Content Design • Copywriting • UX Writing CREATIVE Image: wocintechchat.com
- 6. 6 CONTENT IS A BIG TENT. • Content Strategy • Content Marketing • Information Architecture • Editorial Planning • Content Management • Content Governance • Content Architecture • Content Engineering STRATEGIC TECHNICAL • Content Design • Content Creation • Copywriting • UX Writing • Content Production CREATIVE Image: wocintechchat.com
- 7. 7
- 8. CONTENT IS A BIG TENT. • Content Strategy • Content Marketing • Information Architecture • Editorial Planning • Content Architecture • Content Engineering STRATEGIC TECHNICAL 8 • Content Design • Copywriting • UX Writing CREATIVE Image: wocintechchat.com
- 10. THIS IS CONTENT. 10 A unique dedicated global team that guides clients to people-centricity and design prowess, as well as coaching our own design teams • Hartsfield-Jackson International • Created by a team probably • Numbers are the hero? • Words, icons and logos • Copy as content
- 11. • LAX International Terminal • Created by 400-person team • 40 short films • Seven features • One vision • No words THIS IS ALSO CONTENT. 11 A unique dedicated global team that guides clients to people-centricity and design prowess, as well as coaching our own design teams Image: Creators Project
- 13. 13
- 14. 14 😬
- 15. THIS IS WHY WE DESIGN CONTENT: TO GIVE IT PURPOSE. 15
- 16. “DESIGNING IS FIGURING OUT THE PURPOSE OF YOUR PRODUCT AND HOW YOU ORIENT EVERYTHING ELSE AROUND IT.” -SAHIL LAVINGIA 16
- 17. 17 CONTENT IS CONNECTIVE TISSUE. • Business Objectives • Extensible Solutions • Operational Efficiencies • Return on Investment • Contextually Relevant • Accessible Everywhere • Usable and Intuitive • Informative and Engaging CLIENTS USERS • Seamless Collaboration • Streamlined Communication • End-to-End Consistency • Optimal Creative Output TEAMS Image: Ashley
- 18. CONTENT DESIGN CONNECTS EVERYTHING WE DESIGN AND BUILD. 18
- 19. 19
- 20. 20
- 21. 21
- 22. 22
- 23. “WORDS ARE OUR LOWEST-COST, LOWEST-RISK WAY TO DESIGN.” -STEPH HAY 23
- 25. 25
- 26. 26
- 27. 27 Content Design Lead @fluxistrad
- 28. ITERATIVE DESIGN THINKING APPLIED TO CONTENT STRATEGICALLY THROUGHOUT THE PRODUCT LIFECYCLE. 28
- 29. A COMPREHENSIVE APPROACH TO CONTENT FROM SERVICE DESIGN TO DIGITAL PRODUCT CREATION. 29
- 31. WHAT DO CONTENT DESIGNERS DO? 31
- 33. WE OWN THE STORY AND ITS STRUCTURE. 33
- 34. WE MOVE THINGS FROM AMBIGUITY TO CLARITY. 34
- 35. FROM SERVICE DESIGN AND STRATEGY DIGITAL PRODUCT CREATION 35 THROUGH DIGITAL PRODUCT CREATION
- 36. CONTENT DESIGN TAKES US DIGITAL PRODUCT CREATION 36 FROM AMBIGUITY TO CLARITY
- 39. 39 DESIGN TEAM
- 41. WE ARE ONE. 41
- 42. CONTENT DESIGN VS. CONTENT STRATEGY 42
- 43. CONTENT DESIGN STANDS ON ITS OWN AS A DISCIPLINE. 43
- 44. HOW WE APPLY CONTENT DESIGN 44
- 45. 45
- 46. 46
- 47. 47
- 48. 48
- 49. THERE IS NO SUCH THING AS A “CONTENT-HEAVY” PROJECT OR A “CONTENT-LIGHT” PROJECT. 49
- 50. THE PRODUCTS AND SERVICES WE DESIGN AND BUILD ARE MADE OF AND MAKE CONTENT. 50
- 51. 51
- 52. THE VALUE OF CONTENT DESIGN 52
- 53. MEASURE TWICE, CUT ONCE. 53
- 55. A SYSTEMATIC APPROACH TO INTEGRATING CONTENT REQUIREMENTS THAT DELIVER ON BUSINESS OBJECTIVES INTO EVERY PRODUCT AND SERVICE. 55 C TU
- 56. CONTENT SYSTEMS DESIGNED TO BE MODULAR, EXTENSIBLE AND EFFICIENT. 56 C TU
- 57. EVERYONE IS DEDICATED TO REALIZING A SHARED VISION. 57 C TU
- 59. 59 CONTENT IS INTEGRAL TO DESIGN. • Unified Vocabulary • Complete Consideration Set • Disconnect Mitigation • Scope Creep Minimization • Shared Vision • Clear Priorities • Aesthetic Alignment • Unified Design Language COMMUNICATION CONSENSUS • Client to Team • Discipline to Discipline • Teammate to Teammate • Client to Team to User CONNECTION Image: AshleyImage: Daniel Johnston
- 60. CONTENT DESIGN IS AN INTEGRAL PART OF THE DESIGN PROCESS. 60
- 61. SPECIAL THANKS TO: IVAN COOK TIM IRVINE JENNIFER MCCUTCHEN KEVIN HEUBUSCH PAIGE MAGUIRE ANDREW FALCON OWEN GRIFFITHS SALLY BAGSHAW LENNIE BEATTIE 61
- 62. THANK YOU @Fjord | fjordnet.com | trends.fjordnet.com | livingservices.fjordnet.com