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UX Conference on UX Research Trends in 2024
- 1. Navigating Tomorrow: Trends Defining the User Research Landscape UX Conference Discussion By Mikaila Oh
- 2. Conference Overview Maze is a business/productivity software company that performs quantitative user testing at the design phase to provide actionable key performance indicators and insights in real time, enabling clients to iterate effectively until its design is proven. They surveyed over 1,200 product professionals to uncover how product teams conduct research to inform decisions-making and build successful products. Through this research they conducted a Future of User Research Report. To discuss this topic, they invited 3 professionals in the UX Research field from Miro, Wise, and Janelle Ward Insights. They discussed the trends that are shaping the user research industry and how they build products in 2024 and beyond.
- 3. Meet the Speakers Roberta Dombrowski Research Partner @ Maze Emma Craig Head of User Research @ Miro Dalia El-Shimy Director of User Research @ Wise Janelle Ward Founder @ Janelle Ward Insights
- 4. Trend #1: The demand for user research is growing Most of the speakers discussed the wave of layoffs in the user research field that occurred a year ago due to these factors: ● Risk aversion ● Project managers being too overwhelmed by decision making However, they see the demand growing because without the UX researchers on teams there is more market instability. Researchers help stabilize and mitigate risk with all their information.
- 5. Trend #2: Research democratization empowers stronger decision-making All the speakers agreed that no matter how you feel about democratization, it is present in all the work and teams your in as a researcher. It is there to help sharpen the intuition of decision makers which leads to the business making better decisions and build better products. It relates to being able to build relationships with stakeholders, connect the dots, and facilitating the actual experience. Emma Craig said, “knowledge management is more about people than about insights.”
- 6. Trend #3: New technology allows product teams to significantly scale research Collectively the speakers agreed that AI has been a helpful tool to UX researchers, however human intervention is needed to develop a human point of view or perspective on the topic. They said that the ideal approach to using AI is to gather all the user research and use it to formulate your own hypotheses and solutions. Once you have done that, you can input all the information into ChatGPT and ask it whether your solutions are clear or not.
- 7. The Importance of Strategy Dalia El-Shimy said, “when we program on the term strategy… it’s actually more about what you’re not going to do. So you have to be really specific about how you’re gonna position what it is that you’re building.” She referenced, Richard Rum’s piece on the kernel of good strategy and how it’s composed of 3 pieces: 1. Diagnosis- what is the problem we’re trying to solve and are we all on the same page about that? 2. Guiding policy- what is going to best way to solve this problem? 3. Coherent action- getting into the nitty gritty detail of who needs to do what. https://www.justinmind.com/blog/ux- strategy-v-ux-design-the-ideal-ux- process/
- 8. Final thoughts In conclusion, the role of a researcher is to be facilitators around decision making, it’s not all about the craft. Janelle Ward highlighted these skills that researchers should focus on: ● Diving into topic strategy - how are we defining this? What do we mean by this? ● Explaining what you’ve done, reading what you’ve done and explain it coherently and applying it ● Helping other researchers and other colleagues understand the problem space and understand the issue https://think360studio.com/services/u x-research
- 9. Thank you! I hope you learned more about the UX Researcher field! https://maze.co/events/navigating-tomorrow-trends-defining-user- research