Unpacking the IPA (Institute of Practitioners in Advertising) Bellwether Report, our Head of Enterprise UK, Alex Cheeseman, emphasizes the need for a deeper understanding of media effectiveness amidst a changing advertising landscape. Read more on Decision Marketing: https://outbra.in/3Qj7aiV
Outbrain
Software Development
The leading technology platform that drives results by engaging people on the open internet
About us
Outbrain (Nasdaq: OB) is a leading technology platform that drives business results by engaging people across the open web. Outbrain predicts moments of engagement to drive measurable outcomes for advertisers and publishers using AI and machine learning across more than 7,000 online properties globally. Founded in 2006, Outbrain is headquartered in New York with offices in Israel and across the United States, Europe, Asia-Pacific, and South America.
- Website
- https://www.outbrain.com/
External link for Outbrain
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- New York
- Type
- Public Company
- Founded
- 2006
- Specialties
- Digital Advertising, Engagement, AI, Branding, and OpenWeb
Locations
Employees at Outbrain
Updates
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While Google's timeline for cookie deprecation extends, the endgame remains. Discover our take on the ethical and power shifts this brings. Read more in our latest blog post by Stephanie Sentuc: https://outbra.in/3JzUBMs
Navigating the Cookieless Era: It's Not About Cookies, It's About Profiling
outbrain.com
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Navigating the intricacies of today's privacy-focused digital marketing, our VP of Product, Lior Charka, presents a look at AI-driven targeting strategies in his guest post on IAB Tech Lab, offering marketers a roadmap to success in an evolving digital landscape. https://outbra.in/3WduGRZ
#IABTechLab is excited to have Outbrain featured on our new Member Perspective blog series! Read more from Lior Charka on embracing AI to safely and effectively reach audiences: https://bit.ly/3xRj9Ok
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As the gender gap in our industry persists, our Global Head of Brand Studio, Faye Liddle-Moore, and other women in advertising provide a roadmap for aspiring female leaders to not only reach the top but thrive. Read it on Creativebrief: https://outbra.in/4a5hMcp
It’s no secret that the rate of progress towards gender parity is glacial The most optimistic prediction is that equality is imminent in approximately 20 years, or more depressingly, the World Economic Forum’s Global Gender Gap Report suggests it might take closer to 131 years To create more space for women, the industry must work to create a workplace in which women can thrive. In this article, women in advertising share their insights on how to break into leadership roles Featuring: Amy Still, Founder & CEO, Whisk, Luz Erhardt, Chief Client Officer, Saffron Brand Consultants, Babita Earle (FMRS), International Managing Director, Zappi, Faye Liddle-Moore, Global Head of Brand Studio, Outbrain Read the full article via the Creativebrief platform: https://lnkd.in/efas-vTx
Women in advertising share their insights on how to break into leadership roles | Creativebrief
creativebrief.com
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Leica Camera Ltd partnered with Onyx to transform its new CINE 1 laser TV projector from the big screen to the small screen, delivering the feeling and art of home cinema. Find out more about how the campaign maximized audience attention and brought the experience to life: https://outbra.in/4aSu4Wl
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With a steady commitment to driving better outcomes on the open web, Outbrain is pleased to be a finalist for the Platform of the Year at the Native Advertising Institute's Awards 2024. We remain dedicated to providing our partners with the tools and technology they need to succeed. Congratulations to all nominees as we collectively push the boundaries of advertising innovation.
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As we wrap up an exciting few days at POSSIBLE, the Onyx team would like to thank everyone we met for the engaging conversations and shared enthusiasm for shaping the future of advertising. We look forward to continuing the conversation soon! #POSSIBLE2024
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Beyond traditional ads. Beyond the expected. Create meaningful interactions with Onyx's immersive experience. Rethink what's possible for your brand: https://outbra.in/3wwoKsu
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Thanks to Wavemaker LA for opening their doors to the Onyx U.S. team last week. We discussed the importance of #AttentionMetrics for driving real brand impact and hosted a 'forever bracelet' making station and tarot card readings for the team.