BORIS ARTZYBASHEFF
The May 15, 1950, cover of TIME

“Coke's peaceful near-conquest of the world is one of the remarkable phenomena of the age. It has put itself (in the phrase of a Coca-Cola executive with a literary bent) ‘always within an arm's length of desire.’ And where there is no desire for it, Coke creates desire. Its advertising, which garnishes the world from the edge of the Arctic to the Cape of Good Hope, has created more new appetites and thirsts in more people than an army of dancing girls bearing jugs of wine. It has brought refrigeration to sweltering one-ox towns without plumbing, and it has transformed men one generation removed from jungle barter into American salesmen with an irresistibly sincere approach. It has successfully defied the concerted attacks of all Communist mouthpieces which denounce it as a drink vile, imperialistic and poisonous. Its makers suspect that it is the biggest thing since America provided oil to light the lamps of China and celluloid fables to feed the dreams of the world.”

Michael Abramson
The May 18, 1970, cover of TIME

“Washington was only the temporary focus of an uprising that touched every part of the U.S., from Bowdoin College in Maine to the University of Miami, from the now familiar volatility of such campuses as Harvard and Berkeley, to more conservative enclaves. At the University of Nebraska in the heart of ‘Nixon country,’ students occupied the ROTC headquarters. The University of Arizona, like many other U.S. campuses, had its first taste ever of student activism. Manhattan's Finch College, Tricia Nixon's alma mater, went on strike. At California's Whittier College, 30% of the student body angrily protested the policies of Richard Nixon, its most famous graduate. At the Duke University Law School, Alumnus Nixon's portrait was removed from the wall of the moot courtroom and stored away…At a Columbia University rally, Kent State Student Fred Kirsch was loudly applauded when he told a crowd of 3,000: ‘Look, I read Jerry Rubin's book. I talked about violent overthrow myself. But when those rifle bullets cracked past my head, I suddenly realized you can't fight pigs with bricks. Whatever we do, it's got to be peaceful.’”

Cover Credit: INSETS, FROM LEFT: CHINAFOTOPRESS/ZUMA PRESS; BRIGITTE LACOMBE FOR TIME
The May 18, 2009, cover of TIME

“So are the Republicans going extinct?...That's the problem. The party's ideas--about economic issues, social issues and just about everything else--are not popular ideas. They are extremely conservative ideas tarred by association with the extremely unpopular George W. Bush, who helped downsize the party to its extremely conservative base. A hard-right agenda of slashing taxes for the investor class, protecting marriage from gays, blocking universal health insurance and extolling the glories of waterboarding produces terrific ratings for Rush Limbaugh, but it's not a majority agenda. The party's new, Hooverish focus on austerity on the brink of another depression does not seem to fit the national mood, and it's shamelessly hypocritical, given the party's recent history of massive deficit spending on pork, war and prescription drugs in good times, not to mention its continuing support for deficit-exploding tax cuts in bad times.”