Volume 9, Issue 1 p. 75-91
Article

Rethinking incrementalism

Gerry Johnson

Gerry Johnson

Manchester Business School, University of Manchester, Manchester, U.K.

Search for more papers by this author
First published: January/February 1988
Citations: 288

Abstract

This paper discusses different notions of incremental strategic management and, on the basis of empirical data from a longitudinal study of strategic management, and existing research and theory, reconceives the subject within an ‘organization action’ framework. The paper also argues that such an approach raises important issues concerned with the management of strategic change in organizations.

The full text of this article hosted at iucr.org is unavailable due to technical difficulties.