Creativebrief

Want to create numerous Pinboards to share, explore and collaborate with your team? We've got good news! Our individual membership options start from only £45/month and give you all of the benefits of a Creativebrief account through one subscription, including: ⭐ Unlimited access to daily, digestible content ⭐ Best-in-class case studies, thought leadership and more ⭐ Unlimited agency insight paper downloads ⭐ Regular content sent straight to your inbox Find out more about our membership options: https://lnkd.in/en7m_57T

Global marketing agency, IMA, has launched a new podcast series to cut through the noise of the marketing industry. The podcast takes aim at industry jargon and the truth that the marketing industry is often detached from the realities of life. The ‘Real Talk’ podcast aims to put marketing back in touch with reality to encourage the inward-facing sector to look outward. "Marketing often seems like it’s talking to itself, we’re in a world riddled with empty jargon. The industry needs a bit of a reality check." - Alex Uprichard, Managing Director, IMA Find out more about the podcast via the Creativebrief platform: https://lnkd.in/eH9gSmGY

Creativebrief's CEO, Charlie Carpenter, has written some provoking thoughts on how important curiosity is for marketers today. "Arguably THE most important factor in determining how successfully brands maximise competitive advantage in future is how informed, inspired and motivated their teams are to set-in-motion brilliant, impactful work, on limited spend in challenging conditions." Curious? Read the full article ➡ https://lnkd.in/di3j7YwF

Creativebrief Industry Insights 2024: Here Comes the Fandemonium 🧠 As aptly pointed out in the We Are Social Think Forward 2024 report on this year's social media trends, 2023 was the summer of fandom. Punctuated by a trio of sold-out world tours - Taylor Swift's Eras Tour, Beyonce's Renaissance Tour, and Harry Styles' Love On Tour - there's been a significant shift in fan behaviours, where what would once have been seen as extreme, is normalised. As part of our 2024 Industry Insights, we have assembled all of the latest 'Fandemonium' content and data, distilled from the Creativebrief marketing intelligence platform and our daily conversations with brands into one place. Want to check out all of this year's topics? Download our full Industry Insights 2024 report: https://lnkd.in/e2xC3gA3 Video features work by: LOLA MullenLowe and McCann Manchester

Grey London is the winner of April's agency #Top30s charts 🎉 Grey’s mission is to create ideas that drive influence and deliver growth. They do this because they solve real business problems and make brands positively stand out in culture. You can check out its latest work for Sky Bet, PETA, Pringles, and more via the Creativebrief platform: https://lnkd.in/dx2FT-xp

Join Current Global and PRWeek UK online on the 29th of May for 'Solving the Culture Conundrum', three sessions, featuring top industry leaders, where you'll be provided with both tactical and inspirational guidance on how to: - Create a culture that resonates with every team member, no matter where they work: featuring Current Global CEO George Coleman - Harness the society-shifting power of culture: moderated by Current Global global consumer practice lead Pete Campisi - Understand why inclusion is not just important but absolutely essential to culture: moderated by Current Global strategy lead Michael Fair Register for the event: https://lnkd.in/gvvYduTg

Marketing leaders have urged the industry to recognise and respond to the climate of fear in the creative industries, both as organisations and individuals. Speaking at the Courageous Leaders Live conference, Efrain Ayala, Global Creativeness and D&I Director at Reckitt, explained: “You can’t not see news about DEI roles being rolled back. We have seen horror stories of brands getting it wrong.” Read our list of key takeaways via the Creativebrief platform: https://lnkd.in/eNbi-HAX

In a musical first, iconic punk superstars Iggy Pop and Siouxsie Sioux have collaborated on a new recording of the hit song ‘The Passenger’ The song has been recorded to promote Magnum Ice cream’s release of three new flavours. Agency LOLA MullenLowe led the creative, which built on Magnum’s ‘Wherever Pleasure Takes You’ brand platform. The new ‘Pleasure Express’ TV spot promotes three new ice creams: Euphoria, Wonder, and Chill “The Pleasure Express TVC is a symphony of senses; all elements mesh effortlessly to create an immersive experience for viewers.” - Tomás Ostiglia, Executive Creative Director at LOLA MullenLowe Read the full article via the Creativebrief platform: https://lnkd.in/e3ixDYjj

If you think pineapple on pizza is a crime, look away now 🍍🚫 The Ninety-Niners launched Dole Sunshine Company's Tropical Gold canned pineapple by playing with a beloved and sacrosanct national dish – The Full English – in a controversial campaign spanning social media, influencer content and PR Congratulations go to The Ninety-Niners for entering the #Top30s case study charts this month 🏆 Check it out via the Creativebrief platform: https://lnkd.in/eE2WXzn7

To mark the launch of Trans+ History Week, Uncharted and creatives from the trans+ community have created a new campaign that celebrates Trans+ stories #transplushistoryweek is a new week-long calendar moment, which is designed to celebrate the momentous achievements and illustrious history of transgender, non-binary, gender-diverse and intersex people. With hate crimes against Trans+ people on the rise, the week serves as an important reminder of the importance of education and allyship The campaign celebrates the illustrious and rich Trans+ history to shine a light on the stories that make up the community. The campaign’s creative is made up of a series of powerful photographs of objects, people and moments that all contribute to Trans+ history Check it out via the Creativebrief platform: https://lnkd.in/e-m8Ufba