Advertisers will meet executives from Google next week to push for more proactive policing of YouTube after an investigation by The Times revealed that big brands were being marketed on videos attractive to paedophiles.
Companies including Adidas, Mars and Diageo withdrew campaigns from Google’s video-sharing platform after their adverts were shown on videos of scantily clad children that had attracted hundreds of comments from sexual predators. Most appear to have been posted by innocent children.
ISBA, which represents advertisers, called the urgent meeting with Google executives to demand more thorough vetting of footage and viewer comments before videos are deemed suitable for adverts to be linked to them.
The revelations were published hours after YouTube made its annual presentation to British advertisers at its Brandcast
