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'We will always Chipko to your beliefs': Amul fondly remembers Sundarlal Bahuguna in viral topical

Times Now Digital
Updated May 24, 2021 | 16:13 IST

Sundarlal Bahuguna is the environmentalist who pioneered the 'Chipko Movement' in the 1970s.

Amul's topical on Sundarlal Bahuguna.
Amul's topical on Sundarlal Bahuguna.   | &nbspPhoto Credit:&nbspTwitter

Environmentalist and 'Chipko Movement' pioneer Sundarlal Bahuguna succumbed to COVID-19 recently at AIIMS in Rishikesh.

His death shocked everybody in the nation as everyone mourned the revered environmentalist who played a big part in raising his voice against any kind of 'development' that proved detrimental to the forests in Uttarakhand. 

Since the news of his death broke, everybody took to the internet to pay tribute to him. Many of us were lucky enough to study about him and his contribution towards environmental conservation in the country, specifically the iconic 'Chipko Movement to protest against the Tehri dam in the 1970s. 

Among the many remembrance posts, dairy company Amul posted a topical in Bahuguna's honour that has now gone viral. 

Shared on their Twitter page, it shows Bahuguna and the famous Amul girl hugging the tree as a tribute to the above-mentioned movement. 

Take a look. 

(Image Credits: Twitter)

"We will always chipko to your beliefs," the photo said. On the left-hand corner, his name and the year of birth and death are written. 

The tweet's caption was, "Tribute to the pioneering environmentalist."

For obvious reasons, the topical went viral not just on Twitter but on other social media sites as well. Netizens were impressed by the creativity and lauded the company's page on the microblogging site. Most of the comments were filled with 'Om Shaanti" and other tributes paid to him. 

This pandemic has taken away our loved ones as well as many public figures. It is heartbreaking but they will never be forgotten!

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