Elon Musk and Twitter Are Not a Match Made in Heaven

Nothing in the Tesla CEO’s track record suggests he will be a careful steward of an important media property.

April 25, 2022 at 4:39 PM EDT

By Mark Gongloff

Mark Gongloff is a Bloomberg Opinion editor and columnist covering climate change. He previously worked for Fortune.com, the Huffington Post and the Wall Street Journal.

Buckle up.
Photographer: Rafael Henrique/SOPA Images/LightRocket/Getty Images

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The thought of Elon Musk buying Twitter was at first like the idea of a dog driving a truck. Sure, it was physically possible, but come on. Well, buckle up, everybody: Elon Musk is in fact buying Twitter. Funding secured and everything.

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