Buy used: $42.00
FREE delivery April 11 - 18
Or fastest delivery April 10 - 17
Used: Very Good | Details
Sold by Pennywise Pages
Condition: Used: Very Good
Comment: Item may have minor cosmetic defects (such as marks, wears, cuts, bends, or crushes) on the cover, spine, pages, or dust cover. Shrink wrap, dust covers, or boxed set case may be missing. Item may contain remainder marks on outside edges. Accessories such as CD, codes, toys, may not be included.
Access codes and supplements are not guaranteed with used items.
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the author

Something went wrong. Please try your request again later.

Digital Marketing Strategy: An Integrated Approach to Online Marketing 2nd Edition

4.5 out of 5 stars 539

There is a newer edition of this item:


Books with Buzz
Discover the latest buzz-worthy books, from mysteries and romance to humor and nonfiction. Explore more

Editorial Reviews

Review

"A strong resource that covers all of the key digital marketing disciplines and how to build them into a winning strategy. Essential reading for beginner and expert alike." ― Matt Owen, Director, Oban International

"A well-structured and insightful guide to building an effective and practical digital strategy." ―
Daniel Rowles, CEO, Target Internet

"The first edition of
Simon Kingsnorth's Digital Marketing Strategy was a great resource for digital marketing students, and the update in terms of content, structure and case examples makes the second edition an essential read and key companion as they start their marketing careers." ― Dr Emma Louise Slade, Lecturer in Marketing, University of Bristol

"A thorough and highly readable summary of everything marketers and business leaders need to know as they navigate our complex digital world. Kingsnorth pulls off the difficult task of balancing theoretical summary with both actionable steps and clarity in a vital book for marketers." ―
Jon Mowat, Managing Director, Hurricane Media

"An excellent all-in-one text for today's digital entrepreneur." ―
Jonathan Gabay, keynote speaker, lecturer, brand psychologist

Review

"A well-structured and insightful guide to building an effective and practical digital strategy.", Daniel Rowles, CEO, Target Internet

"A thorough and highly readable summary of everything marketers and business leaders need to know as they navigate our complex digital world. Kingsnorth pulls off the difficult task of balancing theoretical summary with both actionable steps and clarity in a vital book for marketers.",
Jon Mowat, Managing Director, Hurricane Media

"A strong resource that covers all of the key digital marketing disciplines and how to build them into a winning strategy. Essential reading for beginner and expert alike.",
Matt Owen, Director, Oban International

"An excellent all-in-one text for today's digital entrepreneur.",
Jonathan Gabay, keynote speaker, lecturer, brand psychologist

"The first edition of
Simon Kingsnorth's Digital Marketing Strategy was a great resource for digital marketing students, and the update in terms of content, structure and case examples makes the second edition an essential read and key companion as they start their marketing careers.", Dr Emma Louise Slade, Lecturer in Marketing, University of Bristol

Product details

  • Publisher ‏ : ‎ Kogan Page; 2nd edition (April 30, 2019)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 384 pages
  • ISBN-10 ‏ : ‎ 0749484225
  • ISBN-13 ‏ : ‎ 978-0749484224
  • Item Weight ‏ : ‎ 1.51 pounds
  • Dimensions ‏ : ‎ 6.1 x 9.25 x 1.18 inches
  • Customer Reviews:
    4.5 out of 5 stars 539

About the author

Follow authors to get new release updates, plus improved recommendations.
Simon Kingsnorth
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Simon Kingsnorth is a Marketing Consultant and Best-Selling Author who has worked with companies of all sizes across the world to build highly effective marketing strategies that have disrupted and transformed businesses and industries. He has worked in many sectors and been involved in every digital marketing channel since it's inception, from the detailed delivery to the high level strategic work.

He has contributed to many books and his global bestseller, Digital Marketing Strategy is used by leading universities, technology and marketing institutes across the world in many languages.

His business, Simon Kingsnorth Consulting, provides consultancy and training courses globally and Simon is also a strategist and keynote speaker on marketing, innovation, futurology and technology.

He is also the author of the illustrated children’s book The Muffalump. A fun story about shy, mysterious creatures for 0-6 year olds.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
539 global ratings

Top reviews from the United States

Reviewed in the United States on December 22, 2023
Reviewed in the United States on January 18, 2020
15 people found this helpful
Report
Reviewed in the United States on January 24, 2023
One person found this helpful
Report
Reviewed in the United States on May 6, 2020
8 people found this helpful
Report
Reviewed in the United States on July 6, 2021
Reviewed in the United States on April 4, 2021
2 people found this helpful
Report
Reviewed in the United States on October 1, 2021
Reviewed in the United States on March 29, 2021
9 people found this helpful
Report

Top reviews from other countries

Translate all reviews to English
Abigail R
5.0 out of 5 stars Agradezco mucho al vendedor.🙏🏻
Reviewed in Mexico on May 24, 2022
Customer image
Abigail R
5.0 out of 5 stars Agradezco mucho al vendedor.🙏🏻
Reviewed in Mexico on May 24, 2022
¡Llego bien empaquetado, todo en orden y lo mejor es que a pesar de que lo envían dé EEUU, me llego en 2 días a mi ciudad 🙏🏻 Muchísimas gracias!
Images in this review
Customer image
drperrier
5.0 out of 5 stars Gave me a head start in digital marketing!
Reviewed in Canada on May 24, 2021
One person found this helpful
Report
Squishy bear
5.0 out of 5 stars Phenomenal book of knowledge!
Reviewed in the United Kingdom on August 29, 2022
Mirco
2.0 out of 5 stars Not a strategy book
Reviewed in Italy on May 18, 2021
One person found this helpful
Report
Andre
5.0 out of 5 stars Mais é melhor!
Reviewed in Brazil on May 14, 2020
One person found this helpful
Report