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Bond Halbert
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The Boron Letters Paperback – June 11, 2013

by Gary C. Halbert (Author), Bond Halbert (Author)
4.5 out of 5 stars 1,997
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A series of letters by history’s greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond. Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world. The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice... It's more than a Master's Degree in selling & persuasion…it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles. This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert…and for many of them, The Boron Letters is the crown jewel in their collection. Copywriters and marketers read and re-read The Boron Letters over and over again for a reason. These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers. Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today’s top marketers. If you don’t already have your copy get it now. I promise you won't regret it. My best, Lawton Chiles
Previous page
  1. Print length
    146 pages
  2. Language
    English
  3. Publication date
    June 11, 2013
  4. Dimensions
    8.5 x 0.33 x 11 inches
  5. ISBN-10
    1484825985
  6. ISBN-13
    978-1484825983
  7. See all details
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Product details

  • Publisher ‏ : ‎ CreateSpace Independent Publishing Platform (June 11, 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 146 pages
  • ISBN-10 ‏ : ‎ 1484825985
  • ISBN-13 ‏ : ‎ 978-1484825983
  • Item Weight ‏ : ‎ 14.9 ounces
  • Dimensions ‏ : ‎ 8.5 x 0.33 x 11 inches
  • Customer Reviews:
    4.5 out of 5 stars 1,997

About the author

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Bond Halbert

Bond Halbert
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Bond Halbert, through his father, the late Gary Halbert, got one of the most in-depth marketing educations in history.

His Dad was known as the Greatest Copywriter Who Ever Lived, and had more winners in more areas than anyone else alive.

He passed all his knowledge on to Bond, and you can read about this hidden knowledge of making maximum money in minimum time in his book The Boron Letters.

Around the age of ten his father was down on his luck and they were walking down the street to his favorite coffee shop. Bond told him he was very lucky because, while his oldest brother Jeff got to play with toys and have the fun of being rich, Bond was going to get to see how he became rich.

Fortunately for him, his dad thought that was the coolest thing any little kid ever said.

Gary started teaching Bond everything he knew about his business...he went to seminars like other kids went to baseball games. He took Bond to all kinds of high level meetings and trust me, he was the only kid in the room.

One time he even took Bond out of school to go to a brainstorming session with Jay Abraham and a few other buddies.

The education never stopped either.

Even when he went to Boron, Gary mailed Bond letters with marketing and life lessons. Those letters were eventually put into a now famous book titled The Boron Letters.

Bond, along with his brother Kevin, continue the legacy at TheGaryHalbertLetter.com, giving away a gold-mine of nuggets, tips, tricks and secrets to take you from raw newbie to seasoned advertising veteran in less time than you'd typically spend on a fancy college degree.

And it doesn't stop there!

Bond has had massive success in his own right, selling millions of dollars of info-products, and guiding many businesses to success. His wisdom is sought out by some of the top marketers on the planet...as well as the numerous small businesses he has helped over the years.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
1,997 global ratings
Beware the very low quality print job -- looks worse than a children's coloring book.
1 Star
Beware the very low quality print job -- looks worse than a children's coloring book.
The Boron Letters is very well written with lots of great material. However, the physical copy of the book that I received from Amazon looks like it was printed in an elementary school classroom.The text on the cover is obviously pixelated and blurry, the cover is cheap and wavy, and the pages feel like they're made out of the cheapest printing paper imaginable. I was shocked that such a highly regarded book would be printed with such low quality. I was hoping to display it on my bookshelf but this will likely get recycled when I'm done with it. Should have gotten the kindle version.
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Top reviews from the United States

Netc
5.0 out of 5 stars Either I’m getting smarter or the book is getting better
Reviewed in the United States on July 7, 2020
Verified Purchase
Confession time - I have done content and copywriting for 20 years. It started out as a stress reliever in law school and I finally figured out that something fun that relieves my stress is an awesome thing to get paid for. But I didn’t know who Gary Halbert was 2 years ago.

I probably read his ads (my last name has no coat of arms that I could find) but I never heard of him to study from till those few short years ago.

I loved studying the psychology of why people do or don’t buy and I’m pretty good at honing in on the emotion in my writing but...I felt like the technical parts eluded me.

I belonged to a copywriting group and his son, Bond, would respond to posts sometimes. I started following Drayton Bird and somehow stumbled on The Gary Halbert group.

I heard about direct response writing. I entered a contest I didn’t win. I figured out there were formulas for writing that I must be missing that I really needed to lead me to achieve the success I want.

Someone asked the other day why read the boron letters and as I just finished it my mind thought why not? (And that’s why I wrote this review) Every page has multiple lessons on writing good copy. Every page. Gary didn’t write things just for fun. If you’re not getting the lessons the issue is you, not him or his writing.

I’m lucky enough to now belong to a group that Bond and Kevin (another one of Gary’s sons) run. They give lessons. Sometimes the lessons are almost exactly what I’ve read in here. That’s ok. Repetition helps.

I don’t think this book is for everyone because everyone won’t get it. They’ll be hung up on typos or grammatical mistakes. Complaining about the font or eye appeal. Good. Don’t buy it. For those who want a deep dive into why people do what they do and how to write to get them to do what You want them to do - this book is for you. Everyone else - move along, nothing to see here.
39 people found this helpful
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Kindle Customer
5.0 out of 5 stars Easy read
Reviewed in the United States on September 20, 2023
Verified Purchase
I've struggled to finish a book for years, this one I finished in two days. Thank you for the knowledge, will reread
One person found this helpful
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Laura De Giorgio
4.0 out of 5 stars Tips for DM and copywriting
Reviewed in the United States on March 23, 2014
Verified Purchase
This book is written in a form of letters from a caring father, Gary Halbert, who is serving time in Boron prison to his son, Bond Halbert.

Through these letters Gary is giving advice to Bond related to general health, well-being and conduct in life, as well as to direct marketing and copywriting. The letters also contain brief descriptions of incidents from prison life. Bond says he left them in this book, so that the reader would have an idea under what kind of conditions Gary wrote these letters.

Gary walks his talk and is trying to teach his son through examples from his own life.

Among those suggestions for well-being is the advice to run for half an hour or for an hour each day, or for that matter to engage in some form of physical exercise, not just for the sake of exercising the body, but because neuro-science has indeed proven that if you move your body, your brain works better, which would then influence your ability to think and come up with better ideas for direct marketing and copywriting.

His next suggestion relates to eating fruits and fasting at least one day a week. Again, the idea is that if you have a healthy body, you'll be able to be more productive in your direct marketing and copywriting attempts.

Gary then shares wonderful insights for direct marketing and copywriting, though in sporadic fashion, as they occur to him and sometimes he's not sure what should he mention next. In other words, they were written for Bond, who was at the time of writing these letters 16 years old and who also mentioned in the book that his father has been taking him to various direct-marketing and copywriting events or seminars since he was 9 years old.

Even though these letters were written in the 80's, many of those insights are timeless, like different tips and tricks on how to attract attention, stimulate interest and desire, and call for action; how to go about getting the leads, to write simple and to read your copy aloud several times until it reads smoothly.

Gary would mention what to do and what not to do - for example that you should first find the hot market, and then the product, rather than the other way around.

And he'd describe the general process of developing and testing direct marketing packages, for example to start with 5,000 letters, and depending on response increase it to 50,000 or more.

Since these letters were written in the 80's, Bond has added his commentary underneath each letter in an attempt to correlate those principles to internet marketing.

I got the book in a kindle format, which may differ from the paperback. The edition of the book I purchased contains typos and grammar errors in the commentary, which makes you feel like eating a super delicious apple and finding a worm inside.
23 people found this helpful
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Top reviews from other countries

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Bernardo Diniz
5.0 out of 5 stars livro interessante
Reviewed in Brazil on July 30, 2023
Verified Purchase
Conta mais sobre a mentalidade e vida na prisão do que marketing , tem como perceber as falhas de mentalidade forte dele , ele não entendeu que tudo acontece para ajudar ele , ao invés de fugir , ele teria que enfrentar a vida na cadeia.
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Armando Fiscal
5.0 out of 5 stars Lo disfruté en verdad
Reviewed in Mexico on October 25, 2022
Verified Purchase
Por todos los consejos, la escritura, viví cada una de las cartas y claro que voy a tomar alguno de estos consejos para escribir

Mil gracias
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Javier López Vivas
5.0 out of 5 stars Inspirador
Reviewed in Spain on June 5, 2023
Verified Purchase
Para todo aquel que se dedique (o quiera dedicarse) a la redacción publicitaria (copywriting), en este libro encontrará inspiración y aprendizaje.
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Frieda
5.0 out of 5 stars Schnelle Lieferung
Reviewed in Germany on December 13, 2022
Verified Purchase
Das Buch wurde im genannten Zeitraum geliefert, ist unversehrt angekommen.
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Sab
5.0 out of 5 stars Superbe lecture
Reviewed in France on July 20, 2022
Verified Purchase
Superbe lecture, je recommande !

Livre au format un peu grand cependant
One person found this helpful
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