I found some helpful information in this ebook, but I am not the target audience for this book.
it’s a great book for those who are new and trying to break into e-commerce, affiliate marketing, etc. For myself, I was a successful e-marketer but took a 6 year hiatus. Upon returning to the DOTCOM world I was surprised at just how much had changed. For instance, Social Media is critical to success today. This was just beginning to happen 6 years ago and only certain niches benefitted from Social Media. I sold socks. $2.5 Million gross sales on average per year. I even hired a Social Media marketing rep. Because socks aren’t interesting, nobody really paid much attention to our efforts. However, people always need socks and will buy them. Even in a poor economic time. The 2008 Stock/real estate crash had almost zero impact on sales, and so did Social Media. (The book isn’t focused on SM, but does have great information on how to leverage it)
Today it seems it doesn’t matter what your product or service is, you better be on Social Media.
I did find a few of the 33 points helpful, but most of it was applicable when I was in the business. I was hoping for that “aha” moment where I learned some of the newer techniques. That just didn’t happen.
I would definitely recommend this as a starting point for beginners because it does an excellent job of outlining the business model and effort it takes to be successful. This book also tells you how to find the resources in the model. If you are new to this business or thinking about it, then I would highly recommend this book. If you aren’t willing to put forth the effort outlined in this book, then this business is not right for you. I applaud the author for making this very clear by explaining or giving references to materials on the how and why behind the techniques, the effort and costs.
I would say to the person who is thinking about getting into this business to purchase this, read it, believe it. If it seems overwhelming it’s because this business can be. If you aren’t willing or capable of following the advice given here, you should rethink getting into the “DOTCOM” business.
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