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Why People Buy: Motivation Research and Its Successful Application (Rebel Reads Book 3) Reissue Edition, Kindle Edition

3.7 out of 5 stars 17

Due to its large file size, this book may take longer to download
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Total Price: $74.19
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Editorial Reviews

About the Author

Louis Cheskin (1907-1981) was a scientific researcher, clinical psychologist, and important marketing innovator who observed that people’s perceptions of products and services were directly related to aesthetic design. Cheskin spent most of his life investigating how design elements impacted people's perceptions of value, appeal, and relevance. He also discovered that most people could not resist transferring their feelings towards the packaging to the product itself.

Product details

  • ASIN ‏ : ‎ B01IMJQNXS
  • Publisher ‏ : ‎ Ig Publishing; Reissue edition (September 5, 2016)
  • Publication date ‏ : ‎ September 5, 2016
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 25114 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 282 pages
  • Customer Reviews:
    3.7 out of 5 stars 17

Customer reviews

3.7 out of 5 stars
3.7 out of 5
17 global ratings

Top reviews from the United States

Reviewed in the United States on February 17, 2017
Reviewed in the United States on August 11, 2018
4 people found this helpful
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Top reviews from other countries

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Samuel Echeverria
1.0 out of 5 stars Es versión digital
Reviewed in Mexico on May 3, 2021
Amazon Customer
2.0 out of 5 stars Only no details about colour psychology nothing about how to motivate buyer
Reviewed in India on April 20, 2019
Eddie
3.0 out of 5 stars Good insight
Reviewed in the United Kingdom on February 24, 2017
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