Definition
The field of issue management is of enormous consequences for organizations as they attempt to monitor and deal with the political/social marketplace. It is where surprises often arise, where the rules of the competitive landscape in the economic marketplace are permanently changed and where executives and senior managers are ill equipped to respond. This chapter addresses the different types of issues and the processes by which issues develop, attract adherents and stakeholders, and how they crisscross between the economic and political marketplace. Strategies for dealing with the different types of issues organizations’ face are highlighted. Finally, the interplay of issues, managerial discretion, stakeholders, and costs are also addressed. Organizations and individuals need to develop skills far different from that addressed in traditional MBA and undergraduate business programs and where the instruction in strategy and competitive dynamics offer little solace. This...
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Mahon, J. (2020). Issue Management. In: Harris, P., Bitonti, A., Fleisher, C.S., Skorkjær Binderkrantz, A. (eds) The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs . Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-13895-0_89-1
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