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First published July 2001

Knowledge Work: Ambiguity, Image and Identity

Mats AlvessonView all authors and affiliations
Volume 54, Issue 7
https://doi.org/10.1177/0018726701547004

Abstract

This article takes a sceptical view of the functionalist understanding of the nature and significance of ‘knowledge’ in so-called knowledge- intensive companies. The article emphasizes the slipperiness of the concept of knowledge, the ambiguity of knowledge, its role in what is constructed as knowledge work and the evaluation of work outcomes. Given this ambiguity, the management of rhetoric, image and social processes appears crucial in organizations of this kind. Difficulties in demonstrating competence and performance - as well as the significance of producing the right impression - make work identity difficult to secure. However, this is a key element in doing knowledge work. Successful rhetoric, image production and orchestration of social interactions call for the regulation of employee identities.

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1 Parts of this paper draws upon Alvesson (1993). Ambiguity, rhetoric and image are themes treated in the present article that were also covered in the earlier work. In order to expand and develop the approach, some overlap is necessary. In those few paragraphs where I draw upon the earlier work, most of the literature referred to was published after 1993 and novel comments and arguments have been added. The major points regarding social connections and interaction, identity and identity regulations are entirely new.

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Published In

Volume 54, Issue 7
Pages: 863 - 886
Article first published: July 2001
Issue published: July 2001

Keywords

  1. ambiguity
  2. identity
  3. knowledge-intensive companies
  4. professional services
  5. rhetoric

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Mats Alvesson
Lund University, Sweden, [email protected]
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