AI decodes the emotions in Tata IPL 2024 ads

Brands don’t just compete for our attention with visuals and jingles; they summon powerful archetypes to connect with the audience on a primal level. In a special arrangement with Langoor Digital and Quilt.AI, we deep dived into the top IPL ads to discover which brands effectively tapped into our emotions and resonated the most using text, image, and video AI.