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Hubert Mietkiewicz

    Hubert Mietkiewicz

    Substantial cognitive skills such reading, writing and learning are dismantled and deformed to suit the nonlinear experience of a digital text that is developed on and transmitted by singular medium — device’s screen. The textuality... more
    Substantial cognitive skills such reading, writing and learning are dismantled and deformed to suit the nonlinear experience of a digital text that is developed on and transmitted by singular medium — device’s screen. The textuality within digital media urges for new ways of information reproduction, dissemination and consumption. Methods that, simultaneously are dealing with the burden of information overload and the limitations inherited from previous typographic media.

    The advent of new typographic standard — OpenType Font Variations appears as a necessary consequence and a natural drive towards a redefinition of digital typography.

    The relevance of this study is to speculate about conceptual possibilities that arise, not realistic promises and the implicit theoretical understanding of the processes that are collaterally intertwined.
    Research Interests:
    Contemporary graphic designers are urged to be ethically transparent while they produce commercial design work. They are non-verbally asked to abandon their personal convictions and behave “professionally” in the name of the financial... more
    Contemporary graphic designers are urged to be
    ethically transparent while they produce commercial
    design work. They are non-verbally asked to abandon
    their personal convictions and behave “professionally”
    in the name of the financial success. Then, does
    “professionally” means not to believe in anything and
    support everything they are told, or commissioned to
    do so?
    Graphic designers that are aware of their significant
    influence on society are facing several ethical
    dilemmas throughout their practice. They may not
    prefer to be the agents of advertising or creators of
    false consumer desire for ever-expanding demands
    of capitalism. Nevertheless, they are pushed into the
    paths of financial, economic and social systems that
    are nearly impossible to deviate.
    This study examines the relationships between
    graphic design profession, ethics, and capitalism.
    It attempts to assess the possibilities of sustaining
    personal beliefs and ethical stance while working
    in graphic design industry. This research also
    recognizes the crucial role of design criticism and
    activism as a catalyst for introducing a mind shift
    in perception of the graphic design profession and
    the impact on society this occupation draws.
    Research Interests: