Polling Snapshot of Florida

Florida: 2022 Elections (18+)

Governor: Gov. Ron DeSantis leads Charlie Crist by a slight 50% - 47% margin in the race for Governor. He leads overall
thanks to a 7-point edge among voters 50+, who make up 62% of this likely voter survey. Both candidates win over 90% of
their own party’s voters, with DeSantis holding a 4-point edge among Independents.
There is a narrow gender gap, with men voting for DeSantis by a larger margin than women are backing Crist, but a huge
gap on education with Crist winning voters with 4-year college degrees by 15-points and DeSantis ahead by the same
amount with those who do not have one. Within the 50+ universe, white voters give DeSantis a 17-point lead, Hispanics
are almost evenly divided, and Black voters 50+ favor Crist by 60-points.
DeSantis has an image advantage over Crist – the current governor is viewed slightly favorably (51% - 47%), while the
former governor is underwater on his image at 43% - 48%.
Senate: Senator Marco Rubio has a narrow 49% - 47% advantage over Congresswoman Val Demings in the U.S. Senate
election. Rubio’s lead is 5-points among Florida’s vital 50+ electorate. Across major demographic groups among both
voters 18+ and 50+, the Senate race is very similar to the contest for Governor.
Rubio leads despite having a significantly worse image than Demings. The Senator’s image sits at 44% favorable – 52%
unfavorable, while the Congresswoman’s image is 42% - 28%. Demings is much less defined in the minds of Florida voters
than the other three candidates running, all of whom have been elected statewide previously.

Governor Senate
DeSantis Crist
2022 Ballots Rubio Demings
50 47 R+3 All Likely Voters R+2 49 47
46 51 D+5 Voters 18-49 D+3 47 50
52 45 R+7 Voters 50+ R+5 51 46
7 92 D+85 Democrats D+86 6 92
49 45 R+4 Independents R+3 48 45
91 7 R+84 Republicans R+82 90 8
48 50 D+2 Women D+2 47 49
53 44 R+9 Men R+7 52 45
50 48 R+2 Women 50+ R+2 49 47
56 42 R+14 Men 50+ R+10 54 44
56 41 R+15 Less than 4-Year Col R+12 54 42
41 56 D+15 College+ D+13 42 55
53 44 R+9 Voters 50-64 R+5 51 46
52 46 R+6 Voters 65+ R+6 51 45
57 40 R+17 White 50+ R+15 56 41
50 48 R+2 Hispanic 50+ R+2 50 48
18 78 D+60 Black 50+ D+62 17 79

https://doi.org/10.26419/res.00550.022
Florida: 2022 Elections (18+)

Candidate Images
Ron DeSantis Charlie Crist
Favorable Unfavorable Favorable Unfavorable
51 47 +4 All Likely Voters -5 43 48
47 51 -4 Voters 18-49 -6 42 48
53 45 +8 Voters 50+ -5 43 48
7 92 -85 Democrats +72 84 12
49 46 +3 Independents -16 33 49
92 7 +85 Republicans -70 11 81
49 48 +1 Women +1 45 44
53 46 +7 Men -13 40 53
51 47 +4 Women 50+ +1 45 44
55 43 +12 Men 50+ -13 41 54
57 42 +15 Less than 4-Year Col -10 40 50
42 56 -14 College+ +2 47 45
53 45 +8 Voters 50-64 -9 41 50
53 45 +8 Voters 65+ -1 46 47
58 41 +17 White 50+ -13 40 53
50 48 +2 Hispanic 50+ -2 45 47
19 75 -56 Black 50+ +50 70 20
Marco Rubio Val Demings
Favorable Unfavorable Favorable Unfavorable
44 52 -8 All Likely Voters +14 42 28
37 58 -21 Voters 18-49 +14 42 28
47 48 -1 Voters 50+ +15 43 28
5 93 -88 Democrats +77 84 7
41 49 -8 Independents +8 32 24
80 15 +65 Republicans -40 10 50
40 54 -14 Women +19 44 25
47 49 -2 Men +8 41 33
45 50 -5 Women 50+ +19 44 25
51 45 +6 Men 50+ +9 41 32
48 47 +1 Less than 4-Year Col +9 38 29
37 59 -22 College+ +22 49 27
43 51 -8 Voters 50-64 +11 40 29
51 45 +6 Voters 65+ +17 44 27
52 44 +8 White 50+ +8 39 31
45 51 -6 Hispanic 50+ +20 44 24
16 78 -62 Black 50+ +58 70 12
Florida: Political Environment (18+)

Political Environment: Voters in Florida are negative on the direction of the country, with 76% saying wrong direction, but
divided on the direction of the state. There are economic concerns – 53% say the US economy is not working well for them
and 63% are worried about their personal financial situation. 9-in-10 Florida voters say they are extremely motivated to
vote this November, which is a very high number.
The generic Congressional ballot in Florida is extremely close. Republicans are preferred by a 48% - 46% margin overall
and 49% - 44% among voters 50+. President Biden is underwater on his job approval at 43% - 56%. Gov. DeSantis’s job
rating is almost identical to his image at 52% - 47%, while former President Trump’s recalled job approval is almost even at
49% - 50%.
Voters 50+ have a variety of issues that they are focused on for November’s election for Senate, ranking 5 in double-digits.
Inflation (15%) is top, followed closely by Social Security/Medicare (12%) and taxes/spending (12%). When compared
directly, 56% of voters 50+ say inflation will be a bigger factor in their Senate vote while 39% say the court overturning
Roe.
In the Governor’s race, Inflation (19%) is again the top issue for voters 50+, followed by Jobs/Economy (14%) and Abortion
(12%). Food (32%) is the biggest concern on inflation, followed by housing (20%), health care/Rx drugs (20%) and gas
(16%). 37% of voters 50+ plan to vote in person on Election Day, 31% by mail, and 26% early in person.
Direction of Direction of U.S. Economy
Country State Working for You
Right Direction Right Direction Well
24% 49% 44%

Wrong Direction Wrong Direction Not Well

76% 51% 53%

How worried are you about your personal How motivated to vote are you in the 2022 general
financial situation? election for Governor, U.S. Senate and Congress?
% Very/Somewhat Worried % - 10 - Extremely Motivated
63% Overall 90%
63% Voters 18-49 89%
64% Voters 50+ 90%
43% Democrats 93%
67% Independents 82%
80% Republicans 90%
67% Women 50+ 90%
60% Men 50+ 89%
64% White 50+ 91%
66% Hispanic 50+ 89%
55% Black 50+ 89%
Florida: Political Environment (18+)

Generic Ballot & Job Approvals

Generic Cong Ballot Joe Biden
GOP Dem Approve Disapprove
48 46 R+2 All Likely Voters -13 43 56
47 50 D+3 Voters 18-49 -12 44 56
49 44 R+5 Voters 50+ -15 42 57
6 91 D+85 Democrats +75 87 12
42 45 D+3 Independents -26 36 62
91 5 R+86 Republicans -89 5 94
47 47 -- Women -7 46 53
50 45 R+5 Men -21 39 60
47 45 R+2 Women 50+ -11 44 55
52 42 R+10 Men 50+ -20 39 59
53 41 R+12 Less than 4-Year Col -25 37 62
41 54 D+13 College+ +4 52 48
49 44 R+5 Voters 50-64 -18 40 58
50 44 R+6 Voters 65+ -13 43 56
54 39 R+15 White 50+ -24 37 61
47 47 -- Hispanic 50+ -12 44 56
16 75 D+59 Black 50+ +44 71 27
Ron DeSantis Donald Trump
Approve Disapprove Approve Disapprove
52 47 +5 All Likely Voters -1 49 50
48 51 -3 Voters 18-49 -7 46 53
54 45 +9 Voters 50+ +3 51 48
9 90 -81 Democrats -87 6 93
50 49 +1 Independents -5 46 51
92 7 +85 Republicans +81 90 9
49 50 -1 Women -4 47 51
55 45 +10 Men +2 51 49
51 48 +3 Women 50+ -- 49 49
57 42 +15 Men 50+ +6 53 47
58 41 +17 Less than 4-Year Col +11 55 44
43 56 -13 College+ -20 39 59
53 45 +8 Voters 50-64 +4 51 47
54 45 +9 Voters 65+ +1 50 49
58 41 +17 White 50+ +13 56 43
51 49 +2 Hispanic 50+ -2 49 51
20 75 -55 Black 50+ -60 19 79
Florida: Protecting Voters 50+ - Federal Issues

Q: Now specifically, from the following list, please tell me which issue is personally most
important to you in deciding your vote for Senate.

Inflation & rising prices 15%

Social Security & Medicare 12%
Taxes, gov't spending & debt 12%
Immigration & border security 11%
Abortion 11%
Gun control/gun rights 7%
GOP Dem
Voting rights 6% Inflation (20%) Abortion (22%)
Jobs & the economy 5% Taxes/Spend (19%) SS/MC (20%)
Immigration (19%) Voting Rights (12%)
Environment & climate change 5%
Election security 5% Ind
Inflation (19%) *Econ Focused = 31%
Law and order & crime 4% Immigration (13%) GOP – 44%
Ind – 36%
Traditional family values 4% SS/MC (12%) Dem – 13%
Abortion (12%)
Health care 3%

Q: Now more specifically, which of the following is personally more important to you in deciding your vote for
Senate? Inflation and rising prices or the Supreme Court overturning Roe v. Wade

Inflation Refused Roe v. Wade

56 39 +17 Voters 50+

22 74 -52 Democrats 50+

54 38 +16 Independents 50+

85 12 +73 Republicans 50+

52 42 +10 Women 50+

60 36 +24 Men 50+

58 38 +20 White 50+

58 38 +20 Hispanic 50+

40 52 -12 Black 50+

All data on slide is among Voters 50+

Florida: Protecting Voters 50+ - State Issues
Q: Now specifically, from the following list, please tell me which issue is personally most
important to you in deciding your vote for Governor.
Jobs & the economy 14%
Abortion 12%
Immigration & border security 9%
Voting rights 8%
Law & order and Crime 7% GOP Dem
Gun control/gun rights 7% Inflation (30%) Abortion (24%)
Environment & climate change 7% Jobs/Econ (16%) Voting Rights (18%)
Education 6%
Immigration (14%) Environment (10%)
Guns (10%)
Election security 5%
Ind
Health care 4% Inflation (18%) *Econ Focused = 36%
GOP – 50%
State spending 1% Jobs/Econ (15%)
Ind – 37%
Taxes 1% Abortion (12%) Dem – 17%

Q: Would you say that things in Florida are going in the right direction or would you say that they are going in the wrong direction?
Right Direction Refused Wrong Direction

50 50 -- Voters 50+

11 89 -78 Democrats 50+

46 54 -8 Independents 50+

83 17 +66 Republicans 50+

Biggest Concern Vote Method for

Electricity on Inflation/Costs November
Election Day
5% Food

Gasoline 32% 37%

Absentee/Mail
16%
31%
HC & Rx Drugs Early In-Person
Housing
20% 26%
20%
Florida: Protecting Voters 50+ - Issue Importance

Key Issues: Substantial majorities of Florida voters 50+ indicate several issues impacting seniors will be extremely or very
important to their vote this November. Social Security leads the way, followed closely by health care costs, Medicare, cost of
prescription drugs, and long-term care for seniors. Florida candidates looking to appeal to the state’s largest voting bloc will need
to talk about issues important to voters 50+.

Q: Please tell me how important to each of the following issues are when deciding your vote this November:
extremely important, very important, somewhat important, not too important, or not at all important.
Extremely Important Very Important Total

Social Security 63 88

Health care costs 54 86

Medicare 53 82

Cost of Prescription Drugs 46 77

Long-term care for Seniors 42 76

% Extremely/Very Important on Vote

Importance of Social Security Importance of Health Care Costs Importance of Medicare

Democrats 91% 89% 90%

Republicans 87% 85% 78%

Independents 83% 84% 77%

Importance of Cost of Rx Drugs Importance of Long-term care for Seniors

83% 81%

73% 72%

75% 74%


Florida: Protecting Voters 50+ - Federal

Key Issues: In addition to seeing these issues as important to their vote, huge majorities of Florida voters 50+ say they would be
more likely to back a candidate for Senate who supports protecting Social Security & Medicare from cuts, allows Medicare to
negotiate for lower prescription drug prices, supports a family caregiver tax credit and expands access to affordable long-term
care. Issues protecting voters 50+ transcend party lines, positively impacting Democrats, Republicans, and Independents.

Q: Please tell me if you would be more likely or less likely to support a candidate for Senate that advocated
this position? Much More Likely Total More Likely

Support protecting Social Security from cuts to 74 92

workers’ earned benefits.

Support protecting Medicare from cuts and ensure 72 92

America's seniors get the healthcare they need.

Support allowing Medicare to negotiate for lower 69 91

prescription drug prices
Support a family caregiver tax credit to help offset
costs paid by family members helping their older 54 86
loved ones remain at home.

Expand access to quality, affordable long-term care

53 86
for seniors, from home care to nursing homes.

% More likely to support a candidate for Senate that advocated this position

Protect Social Security Protect Medicare Medicare Rx Negotiations




Caregiver Tax Credit Access to LTC

95% 94%

81% 83%

82% 79%


Florida: Protecting Voters 50+ - State

Key Issues: There are several policy actions candidates for Governor can support that would increase their support among
Florida voters 50+ across party lines. Most would be more likely to vote for a candidate who provides more options for home care,
opposes efforts to weaken nursing home requirements, and pushes the federal government to allow Floridians to import lower
cost prescription drugs.

Q: Please tell me if you would be more likely or less likely to support a candidate for Governor that
advocated this position?
Much More Likely Total More Likely
Provide more options for seniors who need some
help with daily activities – like bathing and dressing
50 87
– to receive care at home rather than having to
enter a nursing home.

Oppose efforts by the nursing home industry to

weaken staffing requirements and standards at
Florida’s nursing homes to make sure seniors get
54 80
quality care.

Push the federal government to allow Floridians to

import lower cost prescription drugs from other 44 77
countries.

% More likely to support a candidate for Governor that advocated this position

Options for Home Care Oppose Weakening Nursing Home Reqs Allow Rx Drug Importation





Florida: Protecting Voters 50+ - State Concerns

Key Issues: Florida voters 50+ have some significant concerns about different important issues in the state impacting them and
their families. 9-in-10 are concerned about property insurance costs, including two-thirds who are very concerned. Huge
majorities are also concerned about utility rates and housing affordability. These are issues that impact Democrats, Republicans,
and Independents in Florida.

Q: How concerned are you about each of the following issues impacting you and your family?

Very Concerned Total Concerned

Property Insurance Costs 66 90

Utility Rates 53 88

Housing Affordability 51 80

% Concerned About Issue

Property Insurance Costs Utility Rates Housing Affordability





Florida: Persuadable Voters 50+ Governor’s Race

Persuadable voters are the 11% of the 50+ segment of the electorate who are not definitely voting for
one of DeSantis or Crist. 3% are Probably/Leaning toward voting for DeSantis, 5% are Probably/Leaning
toward voting for Crist, while the rest are Undecided. They are more likely to be Independents and
moderates than voters 50+ overall. They are more pessimistic about the direction of the state, and more
focused on economic issues for their vote. Regarding their top issue of inflation, they have a variety of
concerns. They are also more likely to vote for a candidate who prioritizes issues that protect seniors.
Voters Persuadables Definitely DeSantis Definitely Crist
50+ 50+
GOP 44% 26% 
49% 40%
Independent 20% 45% 
Dem 36% 30%
Conservative 47% 27% 
Moderate 28% 51% 
Liberal 22% 14% 

Direction of State
Persuadable Voters
50 Wrong
68 11%
Top Issue for Gov Vote
50 Right
31 Jobs & the economy 20%
Abortion 10%
50+ Persuadables Immigration & border 1%
Voting rights 5% Voters 50+
Worried about Finances Law & order and Crime 6% Persuadables
Gun control/gun rights 9%
35 Not Worried 33 Enviro & climate change 6%
Education 6%
64 Worried 63 Health care 4%
State spending 4%
50+ Persuadables Taxes 1%

Gov Candidate: Options Gov Candidate: Oppose Gov Candidate: Allow Rx

for Home Care Weakening Nursing Home Reqs Drug Importation

More Likely More Likely More Likely

86% 81% 79%


Florida: Persuadable Voters 50+ Senate Race

Persuadable voters are the 19% of the 50+ segment of the electorate who are not definitely voting for
one of Rubio or Demings. 9% are Probably/Leaning toward voting for Rubio, 7% are Probably/Leaning
toward voting for Demings, while the rest are Undecided. They are more likely to be Independents and
moderates than voters 50+ overall. They are pessimistic about the direction of the country, and more
focused on economic issues for their vote. Nearly all Senate Persuadables are more positively inclined
toward a candidate who prioritizes issues that protect seniors.
Voters Persuadables Definitely Rubio Definitely Demings
50+ 50+
GOP 44% 40%
42% 39%
Independent 20% 38% 
Dem 36% 22% 
Conservative 47% 36% 
Moderate 28% 44% 
Liberal 22% 12% 

Direction of Country
Persuadable Voters

76
Wrong
80
19%
Top Issue for Sen Vote
Right
23 Social Security & Medicare 13%
20
Taxes, gov't spending & debt 13%
50+ Persuadables Immigration & border security 10%
Abortion 9% Voters 50+
Worried about Finances Gun control/gun rights 5%
Voting rights 2% Persuadables
35 Not Worried 31 Jobs & the economy 9%
Environment & climate change 4%
64 Worried 66
Law and order & crime 2%
Traditional family values 4%
50+ Persuadables Health care 5%

Sen Candidate: Protect Sen Candidate: Protect Sen Candidate: Allow Sen Candidate: Family
Medicare from Cuts Social Security Medicare to Negotiate Caregiver Tax Credit

More Likely More Likely More Likely More Likely

93% 91% 90% 82%


Florida: Women Voters 50+

Women voters 50+ make up 54% of the 50+ electorate and 33% of Florida likely voters overall. They favor
both Gov. DeSantis and Sen. Rubio by narrow 2-point margins over their opponents. Inflation is the top issue in
both the Governor’s (20%) and Senate (14%) race – more narrowly in the Senate, where it is closely followed
by SS/Medicare (13%), Abortion (12%) and Immigration (12%). Inflation is prioritized over the court overturning
Roe v. Wade on their Senate vote, but only by a 10-point margin. A slight 53% majority say the state is headed
in the wrong direction, while two-thirds are worried about their personal financial situation.

DeSantis Governor Crist 2022 Ballots Rubio Senate Demings

50 48 R+2 Women 50+ R+2 49 47
5 93 D+88 Dem Women 50+ D+89 4 93
47 48 D+1 Ind Women 50+ D+2 44 46
90 7 R+83 GOP Women 50+ R+83 90 7
55 43 R+12 White Women 50+ R+12 54 42
50 50 -- Hisp Women 50+ -- 49 49
16 80 D+64 Black Women 50+ D+67 14 81

Top Issue for Gov Vote Top Issue for Sen Vote
Inflation & rising prices 20% Inflation & rising prices 14%
Jobs & the economy 13% Social Security & Medicare 13%
Abortion 13% Taxes, gov spending & debt 11%
Immigration & border 9% Immigration & border 12%
Voting rights 8% Abortion 12%
Law & order and Crime 6% Gun control/gun rights 6%
Gun control/gun rights 7% Voting rights 6%
Enviro & climate change 6% Jobs & the economy 5%
Education 6% Enviro & climate change 5%
Election security 5% Election security 5%
Health care 4% Law and order & crime 5%
State spending 2% Traditional family values 5%
Taxes 1% Health care 3%

Direction of State More Imp for Vote: Inflation Worry About Personal
or Court Overturning Roe Financial Situation
Right Direction Wrong Direction Not Worried Worried

46% 53% 31% 67%

Abortion Inflation

42% 52%

All data on slide is among Women Voters 50+

Florida: Men Voters 50+

Men voters 50+ make up 46% of the 50+ electorate and 29% of Florida likely voters overall. They give Gov.
DeSantis a 14-point lead in the governor’s race, and back Sen. Rubio by 10-points in the Senate race. Inflation
is the top issue in both the Governor’s (19%) and Senate (15%) race, and men 50+ prioritize inflation over the
court overturning Roe v. Wade on their Senate vote by a wide 60% - 36% margin. Men 50+ narrowly say the
state is headed in the right direction, but 3-in-5 are worried about their personal financial situation.

DeSantis Governor Crist 2022 Ballots Rubio Senate Demings

56 42 R+14 Men 50+ R+10 54 44
7 91 D+84 Dem Men 50+ D+88 5 93
52 43 R+9 Ind Men 50+ R+9 52 43
93 5 R+88 GOP Men 50+ R+83 91 8
60 38 R+22 White Men 50+ R+18 58 40
50 47 R+3 Hisp Men 50+ R+6 52 46
22 75 D+53 Black Men 50+ D+57 20 77

Top Issue for Gov Vote Top Issue for Sen Vote
Inflation & rising prices 19% Inflation & rising prices 15%
Jobs & the economy 15% Social Security & Medicare 12%
Abortion 10% Taxes, gov spending & debt 12%
Immigration & border 8% Immigration & border 11%
Voting rights 8% Abortion 11%
Law & order and Crime 8% Gun control/gun rights 8%
Gun control/gun rights 7% Voting rights 5%
Enviro & climate change 8% Jobs & the economy 6%
Education 5% Enviro & climate change 6%
Election security 5% Election security 5%
Health care 3% Law and order & crime 4%
State spending 1% Traditional family values 2%
Taxes 1% Health care 2%

Direction of State More Imp for Vote: Inflation Worry About Personal
or Court Overturning Roe Financial Situation
Right Direction Wrong Direction Not Worried Worried

53% 46% 39% 60%

Abortion Inflation

36% 60%

All data on slide is among Men Voters 50+

Florida: Profile of Likely Voters 18+
AARP commissioned the bipartisan polling team of Fabrizio Ward & Impact Research to conduct a survey.
The firms interviewed 1,626 likely Florida voters, which includes a statewide representative sample of 500
likely voters, with an oversample of 550 likely voters age 50 and older, an additional oversample of 262
Hispanic likely voters age 50 and older, and an additional oversample of 314 Black likely voters age 50 and
older between August 24-31, 2022. The interviews were conducted via landline (30%), cellphone (35%),
and SMS-to-web (35%). The margin of sampling error for the 500 statewide sample is ±4.4%; for the 860
total sample of voters 50+ is ±3.3%; for the 400 total samples of Hispanic voters 50+ and Black voters 50+
is ±4.9%. Surveys were offered in English and Spanish.
Due to rounding, answer choices may not always add up to 100%. Data is specified in the report that it is
among either the 18+ or 50+ universe. Partisan crosstabs in this report represent how people identify their
registration when asked, not how they are registered on the voter file.
For more information about this survey, contact Kate Bridges at kbridges@aarp.org. Media inquiries
contact Jamie Champion at jchampion@aarp.org.

GENDER RACE AGE

62%
54% 68% White
34
female 16% Hispanic 28
13% Black 17 21
46% 3% Other
male
18-34 35-49 50-64 65+

PARTY ID EMPLOYMENT
Democrat Independent Republican

37 23 40

59 Employed
LIVING IN… EDUCATION

11% 27% Less than 4-

60
Rural Urban
Year College 5 Unemployed

4-Year
College 40 32 Retired
Graduate+
59%
4 Other
Suburban
Florida: Profile of Likely Voters 50+
AARP commissioned the bipartisan polling team of Fabrizio Ward & Impact Research to conduct a survey.
The firms interviewed 1,626 likely Florida voters, which includes a statewide representative sample of 500
likely voters, with an oversample of 550 likely voters age 50 and older, an additional oversample of 262
Hispanic likely voters age 50 and older, and an additional oversample of 314 Black likely voters age 50 and
older between August 24-31, 2022. The interviews were conducted via landline (30%), cellphone (35%),
and SMS-to-web (35%). The margin of sampling error for the 500 statewide sample is ±4.4%; for the 860
total sample of voters 50+ is ±3.3%; for the 400 total samples of Hispanic voters 50+ and Black voters 50+
is ±4.9%. Surveys were offered in English and Spanish.
Due to rounding, answer choices may not always add up to 100%. Data is specified in the report that it is
among either the 18+ or 50+ universe. Partisan crosstabs in this report represent how people identify their
registration when asked, not how they are registered on the voter file.
For more information about this survey, contact Kate Bridges at kbridges@aarp.org. Media inquiries
contact Jamie Champion at jchampion@aarp.org.

GENDER AARP RACE

54% 72% White

female 46% 15% Hispanic
are AARP 10% Black
46% members 3% Other
male

EDUCATION EMPLOYMENT

Less than 4-Year

College 64

4-Year College
Graduate+ 36
42 Employed

LIVING IN… AGE

3 Unemployed
12% 26% 55
Rural 45
Urban
52 Retired

58%
Suburban 50-64 65+ 3 Other

PARTY ID
Democrat Independent Republican

36 20 44


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Florida: 2022 Elections (18+)

Wrong Direction Wrong Direction Not Well

Generic Ballot & Job Approvals

Inflation & rising prices 15%

Inflation Refused Roe v. Wade

22 74 -52 Democrats 50+

54 38 +16 Independents 50+

85 12 +73 Republicans 50+

52 42 +10 Women 50+

60 36 +24 Men 50+

58 38 +20 White 50+

58 38 +20 Hispanic 50+

40 52 -12 Black 50+

All data on slide is among Voters 50+

11 89 -78 Democrats 50+

83 17 +66 Republicans 50+

Biggest Concern Vote Method for

Gasoline 32% 37%

Health care costs 54 86

Cost of Prescription Drugs 46 77

Long-term care for Seniors 42 76

% Extremely/Very Important on Vote

Importance of Social Security Importance of Health Care Costs Importance of Medicare

Democrats 91% 89% 90%

Independents 83% 84% 77%

Importance of Cost of Rx Drugs Importance of Long-term care for Seniors

All data on slide is among Voters 50+

Support protecting Social Security from cuts to 74 92

Support protecting Medicare from cuts and ensure 72 92

Support allowing Medicare to negotiate for lower 69 91

Expand access to quality, affordable long-term care

Protect Social Security Protect Medicare Medicare Rx Negotiations

Democrats 97% 99% 97%

Independents 90% 89% 89%

Caregiver Tax Credit Access to LTC

All data on slide is among Voters 50+

Oppose efforts by the nursing home industry to

Push the federal government to allow Floridians to

Democrats 93% 84% 81%

Independents 80% 79% 79%

All data on slide is among Voters 50+

Very Concerned Total Concerned

Property Insurance Costs 66 90

% Concerned About Issue

Property Insurance Costs Utility Rates Housing Affordability

Democrats 89% 82% 82%

Independents 87% 89% 78%

All data on slide is among Voters 50+

Gov Candidate: Options Gov Candidate: Oppose Gov Candidate: Allow Rx

More Likely More Likely More Likely

All data on slide is among Voters 50+

More Likely More Likely More Likely More Likely

All data on slide is among Voters 50+

DeSantis Governor Crist 2022 Ballots Rubio Senate Demings

46% 53% 31% 67%

All data on slide is among Women Voters 50+

DeSantis Governor Crist 2022 Ballots Rubio Senate Demings

53% 46% 39% 60%

All data on slide is among Men Voters 50+

GENDER RACE AGE

11% 27% Less than 4-

GENDER AARP RACE

54% 72% White