Choose the right keywords
The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help.
Discover
Research
Estimate
Plan
Partner with a Google Ads expert to set up your first campaign
- We’ll get you up to speed on the latest platform updates
- We’ll design a media plan that makes the most of your budget
- We’ll help you launch your first campaign with hands-on guidance
Get started with the Keyword Planner
We know that using a new tool can be complicated. Click on the text below to learn how you can get started.
Once you open Keyword Planner, you can create your keyword plan by searching for new keywords, clicking Discover new keywords, or uploading existing keywords.
Understand your keyword forecast
Your plan forecast shows you how many conversions, clicks, or impressions you’re likely to get for your keywords based on your spend.
Create campaign based on your plan
You can implement your plan by creating it as a campaign–and you can always view your forecast again by selecting Keyword Planner in the tools menu.