Bison Meat Slow to Catch On, But Turner Sees Promise.

Knight Ridder/Tribune Business News

Apr. 11 -- ATLANTA -- No, it doesn't taste like chicken and it certainly doesn't look like it.

We're talking bison, an animal that Ted Turner is trying to establish as a healthy culinary alternative to beef.

It's an uphill fight, but what else is new for Turner, who helped build the cable TV industry with his TBS and CNN news channels.

As with his cable TV company, Turner's bison operation will succeed only if the country's small and struggling bison industry does, too. That means, once again, Turner must build an industry to support his fledgling company.

R.E. "Teddy" Turner Jr. heads his father's bison marketing efforts. …